Research on Talent Training Scheme of Jingdezhen Ceramic Culture Integrated into College Visual Communication Design Major —— Taking Graduation Design Major as an Example

: Firstly, the teaching purpose and requirements of the graduation design course of visual communication design specialty are clarified. In the course teaching, the whole course is constructed by selecting topics of regional cultural design of Jingdezhen in the aspects of intangible cultural heritage related projects, Jingdezhen's corporate brand, tourist attraction image design, and college visual image design. Secondly, we pay attention to the sense of form and systematization of the overall design in the design goal of the course, and complete the design and production part of the course through logo design, poster design, packaging design, book design and so on.

graduation project, cultivate the team spirit of students, create the spirit of The Times and practical significance of the work; Graduation design goal 3: Through the comprehensive use of knowledge, to cultivate students' independent design ability and overall design control ability; Graduation design goal 4: to strengthen creative thinking and creative design ability, to adapt to the future work to lay a solid foundation, master the process and methods of graduation design, improve personal ideas, create high quality graduation design works. Graduation requirements are as shown in Table 1: Table 1: Supporting relationship between graduation design objectives and graduation requirements of visual communication design major

Graduation requirements Graduation requirements indicator points
The supporting relationship between graduation design objectives and graduation requirements Comprehensive subject knowledge Expertise at the forefront of the system Targets 1 and 2 Ability to use knowledge Ability to analyze, design and solve different problems Targets 2 and 3 Application of modern tools Ability to use computers and equipment Targets 2, 3, 4 Professional quality Honest and trustworthy, rigorous and truth-seeking professional ethics Target 1 communication Social communication skills and abilities Targets 2 and 3 Lifelong learning The ability to find and analyze problems Targets 3 and 4 Starting from the training goal of the major and meeting the basic requirements of teaching, we should not only carry out comprehensive training for students, but also focus on cultivating students' ability to work independently.

Content and method of graduation design
Topic selection thinking, graduation design related topic selection data collection.
2 Market research 1. How to obtain the materials and relevant subject materials for the topic selection; 2. The perspective and design orientation of the topic; 3. Academic value and practical significance of the topic selection.
The main teaching purpose of this unit is to target at the direction of topic selection. Students are required to conduct market research and analysis, master the market positioning and design orientation of topic selection, and understand the role of topic selection in professional academic and practical needs.
The project investigation and questionnaire survey were conducted to collect and summarize the data. The graduation design part has three units: topic selection, research and design. It is required to first think about the topic and collect relevant information about the topic: project investigation and questionnaire survey, collection and induction of data. The second is the design goal, there are series of poster design, packaging design, book binding, CI design, interface design and so on. Specific requirements are shown in Table 2:

Correlation construction of graduation design topic selection
Jingdezhen is rich in regional cultural resources. The first is the ceramic culture. There are national intangible cultural heritages: handmade porcelain making skills of Jingdezhen, traditional porcelain kiln workshop building skills of Jingdezhen, ancient stage building skills and water-duike-making skills (water-powered trip-hammer skills of Jingdezhen porcelain). Provincial intangible cultural heritage: Jingdezhen Enamel color production techniques, traditional glaze fruit production in Jingdezhen Yaoli, Jingdezhen folk tale----the legend of the kilns, Fuliang pearl light, Fuliang green lamp of lions and elephants, Jingdezhen kiln ceramic art, traditional Jingdezhen Bluish white porcelain production techniques, Jingdezhen traditional chai kiln fired into porcelain, Fuliang kung fu tea production techniques, Hetang township handmade bamboo weaving skills. [1] In addition, there are ceramic related porcelain historical sites: Jingdezhen Imperial kiln factory, Jingdezhen ancient kiln folk Museum, etc. There are some contemporary ceramics distribution center: Ming and Qing Dynasty Porcelain Sculpture Factory, Sanbao Pottery Village, Taoxichuan Creative market, Sanbaopeng Art Center, etc. And there are some Ceramic Museums: China Ceramic Museum, Hutian Kiln Museum, Jingdezhen folk museum, and many potters museums. [2] Secondly, Jingdezhen has several regional brands: Hongye ceramics, Yubai Linglong ceramics, Zhenshang ceramics, Zhengde ceramics, Xiping Deng ceramics, Jiuduan ceramics, Jinpintao ceramic, Jingdezhen enamel porcelain Industry and so on. Jingdezhen also has catering, interest education and other brands. Thirdly, Jingdezhen colleges and universities, tourist attractions, students creative market and so on can also be used as the content of Jingdezhen regional cultural characteristics.
The graduation topic of visual communication design is integrated into Jingdezhen ceramic culture, and the above design topics related to Jingdezhen local brands, traditional culture and intangible cultural heritage can be directly selected, so that students can implement the cross-boundary thinking of "design + Jingdezhen ceramic culture" in the process of topic conception. In recent years, this major has been carrying out relevant requirements in the teaching of graduation design courses. On the one hand, it can make students have a deeper observation and understanding of Jingdezhen regional culture, and then carry out the design and redesign of Jingdezhen regional culture and regional brand. On the other hand, the design can promote the development of Jingdezhen's local economy and the city's visual image.

Correlation construction of graduation design content
The graduation goal of the graduation design course of visual communication design major is to master the cutting-edge professional knowledge systematically; the ability to analyze, design and solve different problems; ability to use computers and equipment; honest and trustworthy, rigorous professional ethics; the communication skills and abilities; the ability to find and analyze problems. The design goal of graduation design course is to carry out poster design, packaging design, CI design, book design, digital image, advertising design, interface design and other series design under the same design theme. In the course, the graduation goal is integrated into the design goal, and the graduation goal is also completed while completing the graduation design content.

Graduation topic selection
When students choose specific graduation topics, they are advised not to choose too macro, virtual topics, so as not to be difficult to implement in the final design. Generally, they are advised to choose projects related to intangible cultural heritage, specific corporate brands, image design of tourist attractions, visual image design of colleges and universities, etc., or they are asked to look for enterprises to do real design projects. Therefore, the specific content of students' topic selection is shown in Table 3.
According to the graduation topic selection of visual communication design of a college in Jingdezhen in 2020, the total number of topics is 39, and the top three items are the visual image design of regional brand, the visual image design of universities and enterprises and institutions, and the promotion design of regional characteristic culture, accounting for 46.2%, 20.5%, and 18% of the total, respectively. The remaining three are regional tourism brand image design or promotion design, intangible cultural heritage promotion design and public welfare promotion design. The first three examples for specific analysis of students' topic selection and regional culture correlation: ①regional brand visual image design, students' topic selection mainly includes catering, ceramics, wedding, home stay, food, pets. ②The visual image design of universities and enterprises and institutions mainly includes universities, tourism and ceramic research institutes. ③The regional characteristic culture promotion design mainly includes dialects, ceramic culture, JingPiao people and so on.
Relatively, these three types of topics focus on the aspects that college students are most directly and closely exposed to the regional cultural characteristics of Jingdezhen in their daily life, and they are most familiar with this aspect of topics, so they choose the most. In addition, Jingdezhen's regional cultural characteristics are mainly focused on the ceramic industry. On the one hand, Jingdezhen has a long history and culture, and on the other hand, it is also the ceramic culture industry with national characteristics. Therefore, in the first three topics, there are related topics that cross the direction of ceramics.
After the topic selection is determined, the subsequent design part begins. In the process of design and production, students design the content as the design goal of the course mentioned above. Logo design requires proficiency in logo design rules and performance methods, highlight the representativeness of the topic, to complete the logo as the core of the visual communication of the basic elements of design. Poster design focuses on stimulating students' creative thinking ability, conveying the cultural connotation and cultural taste of regional brands through direct visual language, and finally completing visual graphics with strong visual effects and creative connotations. Packaging design has a practical application role, it involves the trademark, text, graphics, color, layout and other content of the overall design. Through the research of the products under the regional culture topic, the overall packaging design that meets the market requirements is created. Books are designed to help readers get the internal information of the brand in the shortest time through the external binding of books. It contains the artistic thinking, the conception creativity and the technical technique systematic design of the regional cultural brand. At the same time, we should pay attention to the system design of the folio, binding form, cover, waist seal, font, layout, color, illustration, and paper materials, printing, binding and process. In addition, in the teaching process of this course, it should be noted that logo, poster, packaging and book design are series designs under a brand, and the design style, expression technique, design language, design color and other aspects should be consistent, so as to form a visual serialization of the overall style. Figure 1 is a demonstration of student work in the course.

Conclusion
Jingdezhen regional culture is integrated into the talent training program of college visual communication design specialty. By clarifying the teaching purpose and requirements of the graduation design course, the whole course is constructed in the way of selecting topics close to the regional culture in the course teaching. Taking the macro-Jingdezhen-regional-culture as the course topic, such as intangible cultural heritage related projects, specific corporate brands, Jingdezhen tourist attraction image design, college visual image design and other aspects of the design project, no longer do specific details. In terms of the design objectives of the course, the course is completed through logo, poster, packaging, book design and so on. At the same time, students are required to pay attention to the sense of form and systematization in the overall design process. Students have achieved satisfactory teaching effects in the final course design exhibition.