Author(s)

Pengchi Hu ¹

Affiliation(s)

¹ Harbin University of Commerce, Harbin, Heilongjiang, China

Corresponding Author

Pengchi Hu

ABSTRACT

The arrival of digital times, has accelerated the speed of digital transformation of our modern conference and exhibition industry in the new era, and also provides an opportunity for our modern conference and exhibition industry to develop high-quality. Based on the analysis of the current development status of China's modern conference and exhibition industry, this paper puts forward the path of digital transformation of the modern conference and exhibition industry, and finally puts forward some policy suggestions such as building a digital system by the government, improving the construction of digital service capacity, accelerating the digital transformation of the modern conference and exhibition industry, implementing internationalization strategy, strengthening brand building and personnel training.

KEYWORDS

Modern exhibition industry, Digital transformation, Countermeasure study

CITE THIS PAPER

Pengchi Hu, Research on digital transformation path strategy of China's modern exhibition industry. Financial Engineering and Risk Management (2024) Vol. 7: 17-22. DOI: http://dx.doi.org/10.23977/ferm.2024.070104.

REFERENCES

[1] Liu Miao, Chen Pengyu. Digital exhibition design and brand communication strategy research [J]. Journal of expo economy, 2023, (22): 4-6. DOI: 10.19995 / j.carol carroll nki/F7.2023.22.004 CN10-1617
[2] Li Mingyu. Research on Digital Transformation of exhibition Industry facing Chinese modernization [J]. China Collective Economy, 2023, (22):33-36.
[3] Zhang Lei. Research on Business model Innovation of Xi'an Convention and Exhibition Industry under the background of digital transformation [J]. China Convention and Exhibition, 2023, (11):50-53.
[4] Gao Yang, Chen Yao. Under the background of digital economy transformation and upgrading of China's exhibition industry research [J]. Journal of expo economy, 2023, (9): 1-3. DOI: 10.19995 / j.carol carroll nki/F7.2023.09.001 CN10-1617

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