Author(s)

Jinjin Zhao ¹

Affiliation(s)

¹ Xi'an Jiaotong University, Xi'an, Shaanxi, China

Corresponding Author

ABSTRACT

With the rapid development of information technology, big data has become an important strategic resource to promote the financial industry to achieve financial marketing, in the context of increasingly hot competition in the financial field, the traditional unified marketing means is obviously difficult to adapt to the diversified and personalised financial service needs of customers. The introduction of big data technology provides financial institutions with more comprehensive and financial customer information, thus making financial marketing possible. Financial marketing aims to achieve maximum market response and business growth through more accurate customer positioning, more personalised content design and more effective communication channels.

KEYWORDS

CITE THIS PAPER

Jinjin Zhao, A Study of Data-Driven Financial Marketing Strategies. Financial Engineering and Risk Management (2024) Vol. 7: 59-64. DOI: http://dx.doi.org/10.23977/ferm.2024.070109.

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