Author(s)

Liuyan Han ¹

Affiliation(s)

¹ Macao University of Science and Technology, Macao Special Administrative, China

Corresponding Author

Liuyan Han

ABSTRACT

The service quality of tourist attraction is the key factor affecting their own competitiveness. As one of the well-known tourist resorts in Zhejiang Province, Dapeng Mountain Tourist Area attracts a large number of tourists every year with its rich tourism resources, which to some extent promotes the development of the local tourism economy. Continuously improving the quality of the Dapeng Mountain Tourist Area is of great significance for the long-term development of the scenic area and the improvement of the current tourism economy. This article takes the Dapeng Mountain Tourist Area as the research case object, based on the theory of tourist satisfaction, a questionnaire survey was conducted to investigate and analyze the quality of tourism services in the Dapeng Mountain Tourist Area. It was found that the scenic area currently faces problems in terms of quality, such as a lack of a complete service standardization system, low comprehensive literacy of tourism talents, a lack of personalized service concepts, and the need to upgrade tourism elements. It was proposed to improve the service standard system, strengthen infrastructure construction, establish a high-quality tourism talent team, provide personalized services, and comprehensively promote the upgrading of tourism element quality.

KEYWORDS

Dapeng Mountain Tourism Area; service quality; improving quality and upgrading

CITE THIS PAPER

Liuyan Han, Study on the Quality Upgrading of Dapeng Mountain Tourism Area in Cixi City. Tourism Management and Technology Economy (2024) Vol. 7: 23-35. DOI: http://dx.doi.org/10.23977/tmte.2024.070104.

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