Author(s)

Yufen Wei ¹

Affiliation(s)

¹ Foreign Language Studies, Weinan Normal University, Weinan, Shaanxi, 714099, China

Corresponding Author

Yufen Wei

ABSTRACT

With the continuous advancement of global integration and the rapid development of national economy and society, the protection and inheritance of intangible cultural heritage (ICH) are facing unprecedented challenges. Therefore, this article analyzed and explained the inheritance and dissemination of ICH from the perspective of the integration and development of online media and ICH. This article intended to use methods such as questionnaire survey and interview to conduct a questionnaire survey and interview on the implementation effect of the protection and inheritance strategy of Weinan ICH, analyze the participants' understanding and effectiveness of its inheritance, and evaluate its role in the inheritance process. In terms of the number of participants, satisfaction, and cognitive enhancement, satisfaction refers to the satisfaction with the effectiveness of the strategy, while cognitive enhancement refers to the improvement of the understanding of Weinan ICH. The first test had 100 participants, 85% satisfaction, and a 70% improvement in cognition. The number of participants in the second test was 150, with a 90% satisfaction rate and a 75% improvement in cognition. This article helped to broaden and innovate the inheritance and dissemination channels of ICH, and promote the healthy development of China's ICH inheritance and dissemination.

KEYWORDS

Online Media, Weinan Intangible Cultural Heritage, Digital Protection, Inheritance Strategies, Weinan Intangible Cultural Heritage Cognition

CITE THIS PAPER

Yufen Wei, Digital Protection and Inheritance Strategies of Weinan Intangible Cultural Heritage under Network Media. Journal of Sociology and Ethnology (2024) Vol. 6: 150-157. DOI: http://dx.doi.org/10.23977/jsoce.2024.060120.

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