Author(s)

Lei Yali ¹, Zhang Xuanke ²

Affiliation(s)

¹ School of Economics and Management, Southwest Petroleum University, Chengdu, 610000, China
² Oil and Gas Sales Center, Oil and Gas Storage and Transportation Branch, Xinjiang Oilfield Company, Karamay, 834000, China

Corresponding Author

Lei Yali

ABSTRACT

With the improvement of the domestic economy, the oilfield business has also gained more opportunities, and the oilfield company has achieved small innovation in the development of independent sales products, but there are still some problems in the actual sales process, such as unformed sales model, fixed price, single channel and so on. This paper analyzes the current situation of independent sales of products in the marketing work of oil field companies at the present stage, carries out full market research on independent sales of products, focuses on customers, builds the marketing innovation model and operation mechanism of oil field companies in independent sales of products, and provides guidance for the actual marketing of enterprises in combination with the innovation model.

KEYWORDS

Oil field company; Sell products independently; Marketing; Marketing innovation model

CITE THIS PAPER

Lei Yali, Zhang Xuanke, Exploration on innovative mode of marketing work of independent sales products of oil field companies. Industrial Engineering and Innovation Management (2024) Vol. 7: 91-100. DOI: http://dx.doi.org/10.23977/ieim.2024.070113.

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