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Research on the Agritourism Satisfaction of College Student Tourists Based on IPA

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DOI: 10.23977/jsoce.2021.030108 | Downloads: 14 | Views: 1400

Author(s)

Linyue Xie 1

Affiliation(s)

1 Shenzhen Tourism College of Jinan University, Shenzhen, Guangdong Province, China

Corresponding Author

Linyue Xie

ABSTRACT

With the further segmentation and development of the tourism market, college students have become a source of tourists that cannot be ignored. In the era when China vigorously advocates the development of agritourism, the research selected college students as the research object, through combing the literature, extracted 7 aspects that affect the satisfaction of college student tourists in agritourism, and subdivided them into 14 key elements. A questionnaire survey on agritourism satisfaction and importance evaluation was conducted on 315 college students. According to the results of the questionnaire, 14 key elements were located in the IPA map. Through the analysis of the IPA image, the satisfaction of the college students and tourists with each element was discussed. In the end, the research also provided basis and suggestions for improving agritourism satisfaction of college student tourists.

KEYWORDS

Agritourism, Tourism satisfaction, College students, IPA analysis

CITE THIS PAPER

Linyue Xie. Research on the Agritourism Satisfaction of College Student Tourists Based on IPA. Journal of Sociology and Ethnology (2021) 3: 49-55. DOI: http://dx.doi.org/10.23977/jsoce.2021.030108

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