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A Study on the Factors Influencing Student Satisfaction in Vocational College Based on the Customer Satisfaction Theory Model

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DOI: 10.23977/avte.2024.060215 | Downloads: 65 | Views: 325

Author(s)

Ruixian Huang 1,2, P. C. Lai 2

Affiliation(s)

1 Guangzhou City Construction College, Guangzhou, 510925, China
2 Universiti Tun AbdulRazak, Kuala Lumpur, 50603, Malaysia

Corresponding Author

Ruixian Huang

ABSTRACT

This study aims to explore the influencing factors of student satisfaction in vocational colleges based on the customer satisfaction theory model. By conducting empirical research on the impact of teaching quality, teacher quality and attitude, campus environment and facilities, as well as tuition fees and reward measures, we analyze the data and interpret the results to draw conclusions and propose relevant suggestions. The research findings indicate that teaching quality is one of the key factors affecting student satisfaction, and teacher quality and attitude, as well as campus environment and facilities, also have a certain impact on student satisfaction. Additionally, tuition fees and reward measures also influence student satisfaction to some extent. Finally, while discussing the limitations and shortcomings of this study, further directions for research are suggested.

KEYWORDS

Vocational colleges, student satisfaction, customer satisfaction theory model, influencing factors, teaching quality, teacher quality and attitude, campus environment and facilities, tuition fees, reward measures

CITE THIS PAPER

Ruixian Huang, P. C. Lai, A Study on the Factors Influencing Student Satisfaction in Vocational College Based on the Customer Satisfaction Theory Model. Advances in Vocational and Technical Education (2024) Vol. 6: 96-101. DOI: http://dx.doi.org/10.23977/avte.2024.060215.

REFERENCES

[1] Zhang, R., & Tao, Y. (2018). Research on Strategies for Enhancing Student Satisfaction in High Vocational Colleges Based on Customer Value Theory. Shanxi Youth, 23, 43-44.
[2] Liu, F. (2010). A Model of Employer Satisfaction in High Vocational Colleges Based on Customer Satisfaction Theory. Journal of Wuxi Vocational and Technical College, 9(04), 93-96. DOI: 10.13750/j.cnki.issn.1671-7880.2010. 04.022.
[3] Liu, X. (2020). Research on Student Satisfaction in Hebei University of Science and Technology Based on Structural Equation Model. (Doctoral dissertation). Hebei University of Science and Technology. DOI: 10.27107/d.cnki. ghbku. 2019.000418.
[4] Zhang, N., & Huang, H. (2017). National Higher Education Satisfaction Survey: Theoretical Model, Methodology, and Hypothesis Verification. University (Research Edition), 09, 59-71+58.

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