Author(s)

Song Chen ¹

Affiliation(s)

¹ Central University of Finances and Economics, Beijing, 100081, China

Corresponding Author

Song Chen

ABSTRACT

This paper thoroughly introduces the main factors influencing brand cognition and perceived value of tourism festivals. It accurately pinpoints the real impact of brand cognition and perceived value of tourism festivals on tourists' willingness to revisit. Furthermore, it scientifically elucidates the components of indicators that affect tourists' willingness to revisit. The paragraph carefully analyzes the effects of changes in brand image, perceived service value, destination image, and satisfaction level on the intention of tourists to revisit. It also delves into the influence of alterations in brand image, service value perception, destination image, and satisfaction, laying a sturdy groundwork for the comprehensive progress of the regional tourism sector in accordance with the current travel patterns of tourists.

KEYWORDS

Revisit intention; perceived value; brand awareness; tourism festival

CITE THIS PAPER

Song Chen, Research on the Influence of Tourism Festival Brand Cognition and Perceived Value on Revisit Intention. Tourism Management and Technology Economy (2024) Vol. 7: 114-118. DOI: http://dx.doi.org/10.23977/tmte.2024.070114.

REFERENCES

[1] Jin Wenxue. Yao Li Ancient Town Tourism Brand Construction Thinking - Based on the Revisit Willingness Survey Data Analysis [J]. Rural Economy and Technology, 2022, 33(24):75-78.
[2] Zhu Weifang, Liu Bokang. Research on the Development Status and Development Direction of Handan Regional Tourism Construction [J]. Journal of Handan Vocational and Technical College, 2022, 35(04):27-29+41.
[3] Jiang Wen. Synergistic Development Strategy of Tourism Destination Brand Economy and Regional Economy [J]. Tourism and Photography, 2022(24):13-15.
[4] Zhang Jinjiang. Upgrading Path of Linfen Jixian Apple Industry Based on Regional Tourism Branding [J]. Food Research and Development, 2022, 43(24):227-228.

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