Author(s)

Suni Sunny Rui ¹

Affiliation(s)

¹ Dipont School of Arts and Science, Wuxi, Jiangsu, 214124, China

Corresponding Author

Suni Sunny Rui

ABSTRACT

As an emerging economic form, the digital economy, based on technologies such as big data, artificial intelligence, and digital systems, is integrating with the traditional tourism industry. This integration not only promotes the innovative development of the tourism industry, but also improves the experience and benefits of consumers and practitioners, and enhances the quality of life and tourism. This study uses the entropy increase method to quantitatively analyze the relationship between the digital economy and the coordinated development of Wuxi's tourism industry, aiming to reveal the promoting effect of the digital economy on the development of Wuxi's tourism industry. At the same time, the study adopts the in-depth interview method to collect empirical data by interviewing tourism practitioners, consumers and related experts in the Wuxi area, and explores the current application and effect of the digital economy in Wuxi's tourism industry. By analyzing the empirical data, the study examines the specific manifestations and influencing factors of the synergistic effect of the digital economy in the tourism industry, providing theoretical and practical guidance for further promoting the integrated development of the digital economy and the tourism industry.

KEYWORDS

Digital economy; entropy increase method; in-depth interview; tourism industry innovation

CITE THIS PAPER

Suni Sunny Rui, Research on the Synergistic Effect of Digital Economy in Wuxi's Tourism Industry. Tourism Management and Technology Economy (2024) Vol. 7: 103-113. DOI: http://dx.doi.org/10.23977/tmte.2024.070113.

REFERENCES

[1] Wang, L., & Zeng, T. (2023). Research on the Innovative Development of Liaoning's Tourism Industry in the Context of Digital Economy. Western Tourism (4), 5-7. 
[2] Feng, X. (2009). Modern Social Survey Methods. Huazhong University of Science and Technology Press.
[3] Huang, R., & Li, X. The Mechanism and Path of Digital Technology to Improve the Efficiency of China's Tourism Industry. Contemporary Economic Research, 2021(2):75-84.

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