Author(s)

Jie Ding ¹, Zhihua Lai ¹, Yingzhi Ye ¹, Qian Chen ²

Affiliation(s)

¹ School of Literature, Zhuhai College of Science and Technology, Zhuhai, Guangdong, China
² School of Logistics Management and Engineering, Zhuhai College of Science and Technology, Zhuhai, Guangdong, China

Corresponding Author

Qian Chen

ABSTRACT

Blockchain technology, with its unique characteristics of decentralization, transparency and immutability, provides revolutionary opportunities for the development of information technology. For China's booming cultural and creative industries, the application of blockchain technology means a profound change, which is expected to provide unprecedented solutions and solutions for industrial innovation. In the current industrial environment, China's cultural and creative industry is facing multiple challenges, such as the high homogeneity of product design, the lack of brand awareness of cultural and creative products, and the imperfect development of cultural and creative market. By investigating the current situation of tourism cultural and creative products in Zhuhai, and exploring the deep integration of the three key mechanisms of blockchain with the tourism and cultural industry in Zhuhai, this paper studies the new development strategy of regional cultural and tourism products, so as to provide some inspiration and reference for the in-depth study of "blockchain + cultural industry" in the future.

KEYWORDS

Blockchain, Tourism Cultural and Creative Products, Cultural IP

CITE THIS PAPER

Jie Ding, Zhihua Lai, Yingzhi Ye, Qian Chen, The Status Quo and Development Strategy of Tourism Cultural and Creative Products Based on Blockchain Technology in the IP Era—A Case Study of Zhuhai City. Tourism Management and Technology Economy (2024) Vol. 7: 135-142. DOI: http://dx.doi.org/10.23977/tmte.2024.070117.

REFERENCES

[1] Zhang J. Research on the practice path and communication mechanism of rural culture revitalization under the threshold of cultural and creative vision. Shenhua (II), 2022, (10): 62-64.
[2] Sun Sumeng, Chen Xinrong, Xu Nuo, et al. Current situation and development strategy of tourism cultural and creative products in the era of Intellectual Property Rights (IP): A case study of the "Qin Emperor seeking the Immortal" project. Office Automation, 2019, 26(07): 26-28.
[3] Hu Zimeng, Lei Xueyan, Li Mengxi. Research on the design of characteristic tourism cultural and creative products based on regional culture. Art Appreciation, 2020, (03): 39-40.
[4] Chen Weichao. Research on IP craze in Internet Literature from the perspective of Emotional Consumption. China Editor, 2019, (01): 15-20.

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