Author(s)

Zhifang Wang ¹

Affiliation(s)

¹ Shanxi Institute of Technology, Yangquan, Shanxi, China

Corresponding Author

Zhifang Wang

ABSTRACT

In recent years, while the degree of opening-up of our country is deepening, the development speed of foreign trade enterprises is also accelerating, the formation of export trade in the past has been unable to meet the national market development needs. Based on this, this paper takes a foreign trade enterprise as an example, in-depth analysis of the development stage of international marketing, and on the basis of combining the marketing situation of the enterprise, from multiple perspectives, in-depth exploration of the international marketing path of foreign trade enterprises, so as to ensure that foreign trade enterprises can achieve sustainable development.

KEYWORDS

Foreign trade enterprises; Internationalization; Marketing; path

CITE THIS PAPER

Zhifang Wang, The Road of International Marketing of Foreign Trade Enterprises. Financial Engineering and Risk Management (2024) Vol. 7: 131-138. DOI: http://dx.doi.org/10.23977/ferm.2024.070218.

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