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Research on the high-quality development of wellness tourism in Jiangxi Province

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DOI: 10.23977/tmte.2024.070201 | Downloads: 5 | Views: 246


Jun Tao 1


1 School of Economics and Management, Guangxi Normal University, Guilin, Guangxi, 541000, China

Corresponding Author

Jun Tao


The rapid aging of the population and the increasing number of sub-healthy individuals have propelled the rapid development of the wellness tourism industry, highlighting the inevitable trend of deep integration between wellness services and the tourism sector, thus meeting the societal demand for a healthier lifestyle. China, endowed with vast geographical and population resources, provides excellent conditions and strong demand for the development of wellness and tourism. Focusing on the development of wellness tourism in Jiangxi Province, this study explores the factors and challenges of its development, and proposes several paths for high-quality development tailored to local conditions: integrating related industries to activate the wellness sector; establishing industry standards for the wellness sector; enhancing brand recognition and pursuing distinctive development paths; and strengthening the construction of talent in the wellness field. These efforts aim to inject new vitality into the economic development of Jiangxi Province and the growth of wellness tourism.


Jiangxi; Wellness Tourism; High-Quality Development; Development Pathways


Jun Tao, Research on the high-quality development of wellness tourism in Jiangxi Province. Tourism Management and Technology Economy (2024) Vol. 7: 1-6. DOI:


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