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A Research on the Cultural Tourism Innovation in Enhancing Taizhou City's Popularity

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DOI: 10.23977/tmte.2024.070203 | Downloads: 5 | Views: 193


Jinmeng Dai 1, Changchang Gao 1, Cunhua Wang 1, Murui Li 1, Xinyu Fan 1, Jia Xu 1


1 School of Foreign Languages, Taizhou University, Taizhou, 225300, China

Corresponding Author

Jia Xu


Taizhou is a city with a long history, rich cultural heritage, and unique tourism resources. In the fiercely competitive tourism market, how to enhance Taizhou's popularity and make it more attractive has become an urgent problem to be solved. Each city has its own culture, and cultural products represent the image of a city. Innovation in cultural and creative products is conducive to promoting the development of local tourism and local industries. This study focuses on integrating the characteristics of Taizhou into cultural product innovation to help increase Taizhou's visibility and bring new impetus to urban development.


Characteristics, cultural tourism, innovation, Taizhou City, popularity


Jinmeng Dai, Changchang Gao, Cunhua Wang, Murui Li, Xinyu Fan, Jia Xu, A Research on the Cultural Tourism Innovation in Enhancing Taizhou City's Popularity. Tourism Management and Technology Economy (2024) Vol. 7: 15-20. DOI:


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