Author(s)

Xutong Jiang ¹, Peng Gao ^2,3, Yang Chang ¹

Affiliation(s)

¹ School of Economics and Management, Southwest Forestry University, Kunming, Yunnan, China
² School of Tourism, History and Culture, Yili Normal University, Yining, Xinjiang, China
³ Research Center for Yili Culture and Tourism Integration, Yili Normal University, Yining, Xinjiang, China; Research Center for Solidifying the Consciousness of the Chinese National Community at Yili Normal University, Yining, Xinjiang, China

Corresponding Author

Xutong Jiang

ABSTRACT

The development of traditional ethnic minority sports tourism is in line with the needs of building a strong sports country, but its potential has not been fully tapped in promoting rural governance. This paper uses PEST to analyse the path of traditional ethnic sports tourism in Yunnan province to help rural governance, which is helpful to explore its macro advantages and development countermeasures. The research believes that the traditional sports tourism in ethnic minority areas is helpful to promote rural governance, and puts forward corresponding governance paths to better implement the strategic goal of rural revitalization.

KEYWORDS

Rural revitalization; ethnic minority areas; traditional sports tourism; rural governance

CITE THIS PAPER

Xutong Jiang, Peng Gao, Yang Chang, Study on the rural governance path of traditional sports tourism in Yunnan ethnic minority areas based on PEST analysis method. Tourism Management and Technology Economy (2024) Vol. 7: 34-40. DOI: http://dx.doi.org/10.23977/tmte.2024.070206.

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