Author(s)

Hong Su ¹

Affiliation(s)

¹ Linyi Vocational College, Linyi, Shandong, China

Corresponding Author

Hong Su

ABSTRACT

This paper discusses the characteristics, existing problems and optimization countermeasures of cross-border e-commerce platform operation and risk management, firstly, it analyzes the operation characteristics of global market coverage, efficient and convenient transaction mode, diversified goods and services and flexible marketing strategy. Then it reveals the legal and regulatory constraints, logistics and supply chain management problems, payment and currency exchange issues, information security and privacy protection and other operational challenges. At last, a series of optimization countermeasures are put forward, it includes strengthening compliance and risk management, improving logistics and supply chain management efficiency, improving payment and currency exchange systems, and strengthening information security and privacy protection mechanisms, it aims to provide guidance for the robust operation of cross-border e-commerce platforms.

KEYWORDS

Cross-border e-commerce; platform operation; risk management; optimization strategy

CITE THIS PAPER

Hong Su, Research on operational strategy and risk management of cross-border e-commerce platform. Financial Engineering and Risk Management (2024) Vol. 7: 51-56. DOI: http://dx.doi.org/10.23977/ferm.2024.070307.

REFERENCES

[1] Wang Tao. Explore the operational risk and control of cross-border e-commerce enterprises in the context of big data era [J]. Time Finance, 2021(18): 4.
[2] Wei Jing, Hua Junjie. Research on logistics risk and management of cross-border e-commerce enterprises in the era of big data [J]. Logistics Engineering and management, 2021, 043(006): 80-81, 84.  
[3] Yan Han, Gao Cong. Study on the risk factors of cross-border e-commerce supply chain in China [J]. Southern economies, 2023, 42(6): 104-121.
[4] Wei Jing, Hua Junjie. Research on logistics risk and management of cross-border e-commerce enterprises in the era of big data [J]. Logistics Engineering and management, 2021, 43(6): 3.
[5] Wu Huilan. Study on the operation mode and strategy of cross-border e-commerce platform [J]. China e-commerce, 2023(15) : 49-51.
[6] Chen Xu, Li Jin, Yang Wu Jian, etc. . Research and application of cross-border e-commerce Operation Support Service Platform [J]. The scientific public, 2021, 000(009): p. 53-53, 55.

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