Author(s)

Yichun Huang ¹

Affiliation(s)

¹ Zhengzhou Tourism College, Zhengzhou, 451464, China

Corresponding Author

Yichun Huang

ABSTRACT

In the international business industry, although not be recognized as the very first consideration, cultural dimension has become a significant point because of the increasing communication and global culture transformation. However the importance of culture in business, particularly tourism industry is lack of research and exploration. In response to the urgent demand of cultural dimension analysis in event management, it is important to identify and analyze the cultural dimension of event management and how it influences the successful business development. With regards of this, the paper aims to explore two major factors in cross-culture business by briefly describe the features of two factors and detailed analysis of their importance, as well as illustration and analysis the linkage between culture dimension and service dimension. Meanwhile specific service quality – culture relationship are displayed. This report may be useful for event or even hospitality managers who are interested in managing international market to generate a brief understanding of effect of cultural dimension toward tourism industry. It may be also helpful to encourage academic research of event and service management in different cultural conditions.

KEYWORDS

Cultural dimension, event management, food, etiquette

CITE THIS PAPER

Yichun Huang, Identification and Analysis of Cultural Dimensions in Event Management: Understanding Food and Etiquette. Tourism Management and Technology Economy (2024) Vol. 7: 63-69. DOI: http://dx.doi.org/10.23977/tmte.2024.070210.

REFERENCES

[1] Xu T,Yang F. The Cultural Dimension of Alcohol Beverage in Event Management[C]//Singapore Management and Sports Science Institute, Singapore, Information Engineering Research Institute, USA. Proceedings of 2019 7th ICASS International Conference on Humanities Science and Society Development(HSSD 2019).
[2] Gert, J. Hofstede. Culture: The Blind Monster. [J].Cross-Cultural Management, 2016(01):1-26. 
[3] Getz, D. (2008). Event tourism: Definition, evolution, and research. Tourism Management, 29(3), 403-428.
[4] Chatterton, L. & Jaine, T. (2005, April). Food culture in the Near East, Middle East and North Africa/food culture in India/food culture in Italy/ food culture in China/ food culture in Great Britain. Petits Propos Culinaires, 78, 116-118.
[5] Mead, R. (2003). International management: cross-cultural dimensions (2nd ed.). London: Blackwell Publishing. 
[6] Montanari, M. & Sonnenfeld, A. (2006). Food is culture. New York: Columbia University Press.

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