Author(s)

Jing Wang ¹

Affiliation(s)

¹ Yancheng Kindergarten Teachers College, Yancheng, Jiangsu, 224000, China

Corresponding Author

Jing Wang

ABSTRACT

This paper aims to deeply study the digital path of the China-Korea (Yancheng) cross-border e-commerce industry and put forward optimization suggestions to promote the sustainable and healthy development of Yancheng's cross-border e-commerce industry. By analyzing the current situation and trends of the China-Korea cross-border e-commerce market, combined with Yancheng's regional characteristics and industrial advantages, and the application of digital technology, this paper explores the digital path optimization strategy to further improve the competitiveness of China-Korea (Yancheng) in the field of cross-border e-commerce.

KEYWORDS

China-Korea (Yancheng); cross-border e-commerce; digitalization

CITE THIS PAPER

Jing Wang, Research on Digital Path Optimization of China-Korea (Yancheng) Cross-border E-Commerce Industry. Financial Engineering and Risk Management (2024) Vol. 7: 61-69. DOI: http://dx.doi.org/10.23977/ferm.2024.070508.

REFERENCES

[1] Tian Xiaoyan, Huang Dongbin, Zhang Tingting. Analysis of intelligent operation strategies of China's cross-border e-commerce enterprises under the background of digitalization [J]. Commercial Economic Research, 2021(08):152-155.
[2] Jiang Wei. Research on the path of cross-border e-commerce integration and innovation development from the perspective of new foreign trade formats [J]. Foreign Economic and Trade Practice, 2022(12):62-66.
[3] Zhang Enming, Wei Yazhou. Comparative analysis of the development of cross-border e-commerce in Yancheng and Hangzhou [J]. Journal of Ningbo Vocational and Technical College, 2020, 24(02): 87-91.
[4] Cai Hongzhi. An empirical study on the construction of cross-border e-commerce industry chain in comprehensive bonded zones: A case study of the national-level Yancheng comprehensive bonded zone [J]. China Collective Economy, 2018(22):76-77.

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