Author(s)

Zeng Xin ¹

Affiliation(s)

¹ Institute of Political Science and Law, University of Jinan, 336 Nanxinzhuang West Road, Jinan, China

Corresponding Author

Zeng Xin

ABSTRACT

This paper mainly explores the empowerment effect of short video empowerment function on rural elderly women. Through video text analysis and semi-structured interviews with rural elderly female users of the Tik Tok platform, the empowerment of the rural elderly women from the media platform has substantial empowerment to the economy and emotions, which can increase the economic income of rural elderly women, gain emotional and identity recognition, and realize emotional transmission. These have not improved the gender awareness of rural elderly women, nor have they really changed their social status. They are still in a subordinate position, and the empowerment of short videos is false.

KEYWORDS

Rural elderly women; empowerment by short videos; effects of empowerment

CITE THIS PAPER

Zeng Xin, Research on the effect of short video empowerment for rural elderly women. Journal of Sociology and Ethnology (2024) Vol. 6: 121-128. DOI: http://dx.doi.org/10.23977/jsoce.2024.060618.

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