Author(s)

Wang Yuneng ¹, Chen Zhenhuan ¹, Shi Bo ¹

Affiliation(s)

¹ College of Finance and Economics, Guangzhou Vocational College of Technology & Business, Guangzhou, China

Corresponding Author

Shi Bo

ABSTRACT

In 2024, the Chinese government emphasized promoting the Rural Revitalization Strategy, focusing on leveraging local resources and developing rural industries, while further allocating digital financial resources to address "Agriculture, Farmer, and Rural Area" issues. With the rapid advancement of digital finance, its role in supporting rural revitalization, especially in enhancing the development of rural industries in Guangdong, has grown crucial. However, challenges persist in Guangdong, including limited financial service coverage, inadequate infrastructure for digital transformation, and inefficient use of financial data. This paper explores how digital finance drives resource integration and value addition in rural revitalization in Guangdong, analyzing its role in marketing innovation and digital transformation. Using case studies, it examines the challenges and offers strategic recommendations on product innovation, policy support, and digital talent development to further empower rural revitalization.

KEYWORDS

Rural Revitalization Strategy, Digital Finance, Logic, Innovative Path, Guangdong

CITE THIS PAPER

Wang Yuneng, Chen Zhenhuan, Shi Bo, Digital Financial Transformation: The Logic and Innovative Path for Empowering Rural Revitalization—Guangdong as a Case Study. Financial Engineering and Risk Management (2025) Vol. 8: 1-5. DOI: http://dx.doi.org/10.23977/ferm.2025.080101.

REFERENCES

[1] "Analysis of Financial Pain Points in Rural Revitalization in Guangdong." The Paper, 2024-11-24. Accessed 24 Nov. 2024, https://m.thepaper.cn/baijiahao_22359614.
[2] "Policy Interpretation on Promoting Rural Revitalization Financial Services in Guangdong Province." Guangdong Provincial Government, www.gd.gov.cn/gdywdt/bmdt/content/post_4017607.html. Accessed 24 Nov. 2024, 
[3] Lu Z, Du Y. "Empirical Research on the Promotion of Rural Revitalization through Digital Inclusive Finance Development." Financial Theory and Practice, 2023, (03):47-56.
[4] Tian H, et al. "Effects and Pathways of Digital Finance Empowering Rural Industrial Revitalization: Empirical Evidence from the Perspective of Industrial Integration." World Agriculture, 2024, (08):77-89.
[5] Chen P, et al. "Research on the Impact Mechanism of Digital Inclusive Finance on Rural Industrial Revitalization: Empirical Analysis Based on Panel Data from 412 Counties." Productivity Research, 2023, (05):114-118.
[6] Pang Y. "Digital Inclusive Finance Boosts Rural Revitalization." People's Forum, 2020, (01):98-99.
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[8] He H. "Digital Finance Boosting Rural Industrial Integration: Advantages, Challenges, and Pathways." Journal of Northwest A&F University (Social Science Edition), 2020.

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