Author(s)

Lun Wang ¹, Jingyi Sun ¹, Qian Liu ¹

Affiliation(s)

¹ Jingdezhen Ceramic University, Jingdezhen, Jiangxi, China

Corresponding Author

Lun Wang

ABSTRACT

New-quality productivity, serving as an advanced state of productivity, can provide innovative and creative development to economic growth. Contrasted to traditional growth path of the economy, the one with new-quality productivity can develop swiftly, efficiently, powerfully with the aid of new development concept and high technology. Jingdezhen, as the world's porcelain capital, has a longstanding development of ceramic making and a profound foundation of ceramic culture. With the advancement of science and technology and the improvement of people's living standards, it is of emergency to renew and promote the ceramic cultural tourism of Jingdezhen with an orientation on new-quality productivity, so as to keep pace with the development of the world's economy. Thus this essay aims to explore the new-quality productivity oriented strategies to promote the development of Jingdezehn's ceramic cultural tourism, mainly from the perspectives of publicity methods, resource utilization, and human resources. It is hoped that the exploration can help promote Jingdezhen's ceramic cultural tourism and thereby help elevate China's cultural confidence, cultural influence, and cultural soft power.

KEYWORDS

New-Quality Productivity, Ceramic Tourism, Culture, Jingdezhen

CITE THIS PAPER

Lun Wang, Jingyi Sun, Qian Liu, Strategies to Promote the Development of Jingdezhen's Ceramic Cultural Tourism with an Orientation on New-Quality Productivity. Tourism Management and Technology Economy (2025) Vol. 8: 41-47. DOI: http://dx.doi.org/10.23977/tmte.2025.080105.

REFERENCES

[1] http://www.xinhuanet.com/2023-09/10/c_1129855743.htm (2023-9-10)
[2] Hu Yinjiao, Fang Jianwen, Yang Sen. Building a Historical and Cultural City While Adhering to Traditions and Embracing Innovation. Peopl’s Daily Online, 2019-1-15. 
[3] Liu Linlin. Research on the Development of Jingdezhen Ceramic Cultural and Creative Tourism Industry. Cooperative Economy & Science and Technology, 2020, (8):30-31.
[4] Qiu Jinglin. Research on the Development of Jingdezhen Ceramic Cultural Tourism Resources. Jiangxi University of Finance and Economics, 2010: 15.
[5] Li Xinwei, Zhang Fan. An Analysis of the Characteristics and Competitiveness of Jingdezhen Art Ceramics. China Ceramic Industry, 2018, (3): 51-54.
[6] Zhang Yingzi. Research on the Integrated Development Model of Jingdezhen Ceramic Cultural Industry and Tourism Industry. Cramics, 2021, (8): 137-139. 
[7] https://m.thepaper.cn/baijiahao_24962389 (2023-10-17)
[8] https://tt.jxnews.com.cn/news/2407549 (2024-2-19)

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