Author(s)

Danli Wang ¹

Affiliation(s)

¹ Department of General Education, Hainan Vocational University of Science and Technology, Haikou, 571126, Hainan, China

Corresponding Author

Danli Wang

ABSTRACT

This article mainly discusses the integration path of the cultural business card of Haikou city and the cultural mission of the new era, with a view to providing practical guidance and theoretical support for the cultural construction of Haikou and other cities. This article deeply analyzes the present situation, challenges and development opportunities of urban culture in Haikou, and deeply understands its cultural connotation and characteristics by visiting many cultural landmarks and cultural heritage in Haikou. Through research, this article systematically puts forward the implementation strategies and safeguard measures such as strengthening cultural self-confidence, innovating cultural expressions, strengthening cultural exchanges and cooperation, and promoting the deep integration of culture and multi-fields. The research shows that under the guidance of the cultural mission of the new era, Haikou city cultural business cards have initially formed a series of representative cultural brands and cultural activities, but there is still much room for improvement in terms of cultural connotation mining, brand characteristics concise and international popularity promotion. By implementing a series of strategies and measures, Haikou is expected to create a cultural business card with more international influence and enhance the overall cultural soft power of the city.

KEYWORDS

Haikou urban culture; Cultural mission of the new era; Fusion path; Implementation strategy; Soft power of Chinese culture

CITE THIS PAPER

Danli Wang, Integration Strategy of Haikou City Cultural Business Card Construction and Cultural Mission in the New Era. Journal of Sociology and Ethnology (2025) Vol. 7: 52-57. DOI: http://dx.doi.org/10.23977/jsoce.2025.070108.

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