Author(s)

Yi Sun ¹, Yuying Wang ¹, Linlin Chen ¹

Affiliation(s)

¹ Liaoning University of International Business and Economics, Dalian, 116052, China

Corresponding Author

Yi Sun

ABSTRACT

This study systematically explores the multimodal integration of consumer goods industry and recreation and tourism industry, focusing on its driving mechanism, mode path and multidimensional value. Through literature analysis, case studies and theoretical deduction, the study reveals the synergistic driving effects of technological innovation, market demand and policy support, proposes differentiated adaptation modes of product integration, service integration and market integration, and refines the core paths of industrial alliance construction, park cluster development, digital platform empowerment and policy guidance synergy. The study finds that industry integration restructures the value of the industry chain through function extension, whole-chain experience and brand synergy, and promotes the optimization of economic structure, the enhancement of social well-being and the synergy of cultural ecology. The study further points out that in the future, it is necessary to deepen the practical coverage of small and medium-sized enterprises and explore the localization of international experience, improve the quantitative assessment framework, and provide theoretical support and practical reference for the high-quality development of the economy and the construction of a modernized industrial system.

KEYWORDS

Consumer goods industry; recreation, health, culture and tourism industry; multimodal integration; dynamic mechanism; integration mode; practical path

CITE THIS PAPER

Yi Sun, Yuying Wang, Linlin Chen, Research on Multimodal Integration and Development of Consumer Goods Industry and Recreation, Culture and Tourism Industry. Industrial Engineering and Innovation Management (2025) Vol. 8: 159-167. DOI: http://dx.doi.org/10.23977/ieim.2025.080119.

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