Author(s)

Jincen Han ¹

Affiliation(s)

¹ Nanchong Vocational and Technical College, Nanchong, Sichuan, China

Corresponding Author

Jincen Han

ABSTRACT

Under the background of informatization, enterprise financial management is more and more inclined to informatization construction, from the traditional mode of financial management to the direction of modernization and intelligence. Financial management informatization construction is a new form of financial accounting and control organization. It can effectively improve the efficiency of accounting and reduce costs, and also provide rich information for the financial management and operation management of enterprises, which is convenient for enterprises to make decisions. However, in the operation and management practice of corporate finance, there are often many problems that cannot be solved by conventional management methods. This study investigated the current area of research from the angles of economic digitisation and customer analytics, and it offered a foundation for the development of organization managerial accounting digitisation. Through the understanding of the current situation of traditional enterprise financial management, an intelligent management model based on big data was obtained, which can realize the optimization of the company's financial management. On this basis, a method of enterprise forecasting based on optimal initialization clustering algorithm was proposed to analyze the application prospect of enterprise financial management informatization. The traditional clustering algorithm and the improved clustering algorithm were used for 15 iterations of the sample data in the enterprise financial management. The results showed that the traditional algorithm was unstable in iterations, while the improved clustering algorithm was relatively stable. As can be observed, the modified grouping technique has a little validity of the measures value than the best choice.

KEYWORDS

Corporate Financial Management; Data Mining; K-Means Clustering; Financial Informatization

CITE THIS PAPER

Jincen Han, Information Construction of Enterprise Financial Management in Era of Big Data. Accounting, Auditing and Finance (2025) Vol. 6: 111-120. DOI: http://dx.doi.org/10.23977/accaf.2025.060115.

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