Author(s)

Yue Wu ¹, Yidan Ma ²

Affiliation(s)

¹ School of Economics and Management, Tiangong University, Tianjin, China
² School of Economics and Trade Management, Anhui Vocational College of Defense Technology, Lu'an, China

Corresponding Author

Yue Wu

ABSTRACT

Rural homestays are the core carrier to activate idle rural resources and promote the in-depth integration of agriculture, culture and tourism. Against the dual background of the continuous advancement of China's rural revitalization strategy and the continuous upgrading of tourism consumption, they have become an important force driving the prosperity of rural industries and helping farmers achieve common prosperity. This study takes the homestays at Linshuizhai Ecological Park in Jinzhai County,Lu'an City, Anhui Province as a typical case. Through on-site visits and investigations, data collation and verification, and systematic SWOT analysis, it focuses on integrating the latest industrial data in 2025 to comprehensively sort out the key internal and external factors affecting homestay development. The research finds that relying on the characteristics of Dabie Mountain's "red tourism + green ecological resources", Linshuizhai Ecological Park has established a "homestay + multi-format" linkage model and an "enterprise + village collective + farmer" benefit-sharing mechanism. In 2024, the homestay's turnover exceeded 70 million yuan, boosting the county to receive 16.01 million tourists with a comprehensive income of 12.44 billion yuan. From January to September 2025, the operating income of homestays reached 68.82 million yuan, making the homestay industry an important pillar for rural revitalization in Jinzhai. However, it also faces common industry problems such as product homogenization, shortage of professional talents, significant seasonal fluctuations in passenger flow, and  pressure on ecological carrying capacity. Based on the strategic matching analysis of the SWOT matrix, this paper proposes a full-chain development path of "upgrading formats, cultivating talents, year-round operation, digital transformation, and adhering to ecology". It not only provides an operable plan for improving the quality and efficiency of Linshuizhai Ecological Park but also offers a reference for the high-quality development of similar rural homestays across the country.

KEYWORDS

Rural Revitalization, Rural Homestay, High-Quality Development, SWOT Analysis, Linshuizhai Ecological Park

CITE THIS PAPER

Yue Wu, Yidan Ma. Research on the High-Quality Development Path of Rural Homestays in Lu'an City under the Rural Revitalization Strategy--Based on the SWOT Analysis Framework. Tourism Management and Technology Economy (2026). Vol. 9, No. 1, 9-22. DOI: http://dx.doi.org/10.23977/tmte.2026.090102.

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