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An Economic and Legal Analysis of the "Three Kingdoms" Phenomenon in Instant Retail

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DOI: 10.23977/law.2026.050118 | Downloads: 0 | Views: 52

Author(s)

Yufeng Song 1, Xiangwei Qiu 1

Affiliation(s)

1 Shandong Agricultural University, No. 61 Daizong Street, Tai'an, Shandong, China

Corresponding Author

Yufeng Song

ABSTRACT

This paper adopts an economic law perspective to conduct an in-depth analysis of the "Three Kingdoms" competitive landscape formed by Meituan, JD.com, and Alibaba in the on-demand retail sector. By examining the current state of the on-demand retail market—including its expanding scale, growing product variety, and improved delivery efficiency—the paper traces the formation process of this competitive landscape. By applying economic law theories such as market competition, consumer rights protection, antitrust, and anti-unfair competition[1], the paper examines issues including subsidy wars, market monopolization, and consumer rights protection. Drawing on relevant experiences from the United States and the European Union, the paper proposes recommendations to improve China's economic regulation of the on-demand retail market, including the formulation of specialized legislation, strengthening enforcement, and enhancing consumer rights protection, thereby promoting the healthy and orderly development of this sector.

KEYWORDS

San Guo Sha, Economic Law, Market Competition, Consumer Rights, Antitrust

CITE THIS PAPER

Yufeng Song, Xiangwei Qiu. An Economic and Legal Analysis of the "Three Kingdoms" Phenomenon in Instant Retail. Science of Law Journal (2026). Vol. 5, No.1, 126-131. DOI: http://dx.doi.org/DOI: 10.23977/law.2026.050118.

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