Author(s)

Liao Chunchun ¹

Affiliation(s)

¹ Nanchang Normal University, Ganzhou, Jiangxi, 330032, China

Corresponding Author

Liao Chunchun

ABSTRACT

This paper takes Poyang Lake National Wetland Park as the research object, selects 910 effective comments from Ctrip and Meituan, and uses ROST CM6 software and network text analysis method to carry out high-frequency vocabulary, semantic network and emotional analysis. The results show that tourists ' cognition focuses on natural resources such as migratory birds and grassland. The negative experience of tourists comes from the lack of personnel services, the aging of infrastructure, the inconvenience of internal and external transportation, the strong seasonality of the landscape, the lack of play items, and the low cost performance of ticket prices, forming a disparity between travel expectations and actual experience. Based on this, this paper puts forward optimization schemes from the dimensions of upgrading off-season business forms, improving global transportation, optimizing personnel services, digging deep into historical and cultural resources, and implementing differential pricing in off-season and peak seasons, so as to help improve tourists ' satisfaction and provide practical reference for the sustainable management of similar wetland scenic spots.

KEYWORDS

Wetland eco-tourism area; Tourism image perception; Poyang Lake National Wetland Park

CITE THIS PAPER

Liao Chunchun. Study on Tourism Image Perception of Wetland Eco-Tourism Area-Taking Poyang Lake National Wetland Park as an Example. Tourism Management and Technology Economy (2026). Vol. 9, No. 1, 58-66. DOI: http://dx.doi.org/10.23977/tmte.2026.090107.

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