Author(s)

Sen Huang ¹

Affiliation(s)

¹ Hainan Vocational University of Science and Technology, Haikou, Hainan, 571126, China

Corresponding Author

Sen Huang

ABSTRACT

The digital economy, with data as its core production factor, has profoundly disrupted traditional enterprise management paradigms. From the perspective of business administration discipline, this paper systematically explores the innovative pathways of enterprise management in the digital economy era. First, it analyzes the structural mismatches between traditional management and digital scenarios across strategic, organizational, and operational dimensions. Second, from the dynamic capability perspective, it proposes three core innovation pathways: data-driven strategic decision-making, decentralized and platform-based organizational collaboration, and end-to-end intelligent operations. Finally, it discusses the implementation conditions of innovation from two dimensions-managers' digital literacy, and data governance and ethical safeguards-and prospects the evolutionary trend from "digitized management" to "management digitalization". The study indicates that genuine management innovation does not lie in the superposition of technical tools, but in redefining the logic, objectives, and methodologies of management through digital thinking. This paper provides a systematic theoretical framework and practical reference for understanding the digital transformation of enterprise management.

KEYWORDS

Digital Economy; Business Administration; Management Innovation; Data-Driven

CITE THIS PAPER

Sen Huang. Exploring Innovative Pathways for Enterprise Business Administration in the Digital Economy Era. Financial Engineering and Risk Management (2026). Vol. 9, No. 1, 50-57. DOI: http://dx.doi.org/10.23977/ferm.2026.090105.

REFERENCES

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[3] Deng Jinrong. Trend and Path of Enterprise Business Administration Transformation in the Digital Economy Era [J]. Modern Business Research, 2026, (4): 121-123.
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[5] Kis, Halyna. Enterprise business administration features in the conditions of digital economy incipience[C]//Economic Forum. 2022, 3(12): 54-61.
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