Author(s)

Li Zhang ¹

Affiliation(s)

¹ School of Economics and Finance, Zhanjiang University of Science and Technology, Zhanjiang 524084, Guangdong, China

Corresponding Author

Li Zhang

ABSTRACT

Supply chain optimization is a process of continuous improvement, because the actual supply chain will adjust with the change of social reality. This paper proposes a supply chain integration and optimization algorithm SCIO based on multi tree. Based on the concept of GHG, combined with the background of rural revitalization, this paper uses SCIO to analyze the supply chain selection strategy and the degree of temporary cooperation, the degree of consumers' preference for network supply chain, and the price sensitivity coefficient. The research shows that the minimum average gap of SCIO is 1.41%, the maximum average gap is 3.75%, the average gap is less than 5%, and the average gap of each case is 3.25%. In terms of solution time, the minimum time is 12.1s, the maximum time is 48S, the average time of small-scale case is 12.7s, and the average time of large-scale case is 31.5s. Compared with the classical supply chain game model, the comprehensive performance of this model is improved by more than 32%. When the degree of temporary cooperation is less than a certain threshold, the manufacturer should set a higher wholesale price. When the degree of temporary cooperation is greater than a certain threshold, the manufacturer should set a higher wholesale price.

KEYWORDS

Green Supply Chain, e-Commerce Industry Agglomeration, Supply Chain Integration and Optimization, Rural Revitalization Plan

CITE THIS PAPER

Li Zhang. Integration and Optimization of E-Commerce Industry Cluster and Green Supply Chain Network under the Background of Rural Revitalization. Journal of Sociology and Ethnology (2021) 3: 64-83. DOI: http://dx.doi.org/10.23977/jsoce.2021.030210.

REFERENCES

[1] Chiang W K, Chhajed D, Hess J D. Direct marketing, indirectprofits: A strategic analysis of dual-channel supply-chain design[J]. Management Science, 2020, 49(1): 1-20.
[2] Tsay A, Agrawal N. Channel conflict and coordination in the E-Commerce age [J]. Production and Operations Management, 2020, 13(1): 93-110.
[3] Huang W, Swaminathanab J M. Introduction of a second channel: Implications for pricing and profits [J]. European Journal of Operational Research, 2020, 194(1): 258-279.
[4] Modak N M, Kelle P. Managing a dual-channel supply chainunder price and delivery-time dependent stochastic demand [J].European Journal of Operational Research, 2019, 272(1): 147-161.
[5] Chen K Y, Kaya M, Ozer O. Dual sales channel management withservice competition [J]. Manufacturing & Service Operations Management, 2020, 10(4): 654-675.
[6] Hua G, Wang S, Chengc T C E. Price and lead time decisions indual-channel supply chains [J]. European Journal of OperationalResearch, 2020, 205(1): 113-126.
[7] He P, He Y, Xu H. Channel structure and pricing in a dual-channel closed-loop supply chain with government subsidy [J]. International Journal of Production Economics, 2019, 21(3): 108-123.
[8] Rodriguez B, Aydin G. Pricing and assortment decisions for amanufacturer selling through dual channels [J]. European Journalof Operational Research, 2020, 24(2): 901-909.
[9] Hsiao L, Chen Y J. Strategic motive for introducing internetchannels in a supply chain [J]. Production and Operations Management, 2020, 23(1): 36-47.
[10] Zhao L X, Cheng M B. Pricing strategy of supply chain based onmanufacture′ s marketing channel selection [J]. Systems Engineering-Theory & Practice, 2020, 36(9): 2310-2319.
[11] Lu Q, Liu N. Effects of e-commerce channel entry in a two-echelon supply chain: A comparative analysis of single-and dual-channel distribution systems [J]. International Journal of Production Economics, 2020, 16(5): 100-111.
[12] Chiangab W Y K. Managing inventories in a two-echelon dual-channel supply chain [J]. European Journal of Operational Research, 2020, 162(2): 325-341.
[13] Sheng Z H, Xu F. Study on manufacturer′s pricing strategy withdual-channel based on regional gap background [J]. Journal ofManagement Sciences in China, 2020, 13(6): 1-10.
[14] Xiao T, Choi T M, Cheng T C E. Product variety and channelstructure strategy for a retailer-stackelberg supply chain [J].European Journal of Operational Research, 2020, 233(1): 114-124.
[15] Khouja M, Park S, Cai G. Channel selection and pricing in thepresence of retail-captive consumers [J]. International Journal ofProduction Economics, 2020, 125(1): 84-95.
[16] Dumrongsiri A, Fan M, Jain A, et al. A supply chain model withdirect and retail channels [J]. European Journal of OperationalResearch, 2020, 187(3): 691-718.
[17] Wang C, Leng M, Liang L. Choosing an online retail channel for amanufacturer: Direct sales or consignment? [J]. InternationalJournal of Production Economics, 2018, 19(5): 338-358.
[18] Nie J J. The effect of forecast information sharing on manufacturer′s launching direct channels [J]. Journal of Industrial Engineering and Engineering Management, 2020, 26(2): 106-112.
[19] Pu X J, Shi Q, Ling L Y. Effect of direct marketing on retailingchannels where large retailers exist [J]. Journal of ManagementSciences in China, 2020, 10(6): 49-56.
[20] Cai G G. Channel selection and coordination in dual-channelsupply chains [J]. Journal of Retailing, 2020, 86(1): 22-36.
[21] Ryan J K, Sun D, Zhao X. Competition and coordination in onlinemarketplaces [J]. Production and Operations Management, 2020,21(6): 997-1014.
[22] Xu L, Li Y J. On supply chain mixed channel problem consideringconsumer behavior [J]. Systems Engineering-Theory & Practice, 2020, 33(7): 1672-1681.
[23] Liang X, Jiang Q, Guo J. Pricing policy and channel selection ofmanufacturers under different dual channel structure [J]. ChineseJournal of Management Science, 2018, 26(7): 97-107.
[24] Yang L, Zhang Q, Zhang Z Y. Channel selection and carbonemissions reduction policies in supply chains with the cap-and-trade scheme [J]. Journal of Management Sciences in China, 2017, 20(11): 75-87.
[25] Van Baal S, Dach C. Free riding and customer retention across retailers channels [J]. Journal of Interactive Marketing, 2020, 19(2): 75-85.

Sponsors, Associates, and Links

---

• Journal of Language Testing & Assessment
  
  
• Information and Knowledge Management
  
  
• Military and Armament Science
  
  
• Media and Communication Research
  
  
• Journal of Human Movement Science
  
  
• Art and Performance Letters
  
  
• Lecture Notes on History
  
  
• Lecture Notes on Language and Literature
  
  
• Philosophy Journal
  
  
• Science of Law Journal
  
  
• Journal of Political Science Research
  
  
• Advances in Broadcasting