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Analysis on the Status Quo of Dalian University Students' Contact with Sports Media

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DOI: 10.23977/jhms.2021.020201 | Downloads: 10 | Views: 1050


Chen Ning 1, In-jae Kim 1


1 Hoseo University, 31499, South Korea

Corresponding Author

In-jae Kim


With the rapid development of technology and the emergence of new media such as the Internet, this is not only a challenge, but also an opportunity for traditional media means and communication methods. As a new social force, the influence of sports media on college students is gradually increasing, and it is developing into an important way to influence college students' participation in sports. This article uses the status quo of sports participation behaviors of students of different ages, genders and majors in Dalian University to summarize the influencing factors influencing sports participation behaviors of Dalian University students, and tries to use the “audience segmentation theory” in Educational Communication. Put forward innovative sports media methods, use sports media to change the single status quo of the ways and forms of college students' participation in sports, improve the quality of college students' sports life, and cultivate their lifelong awareness of sports.


Sports media, University students, Internet


Chen Ning, In-jae Kim. Analysis on the Status Quo of Dalian University Students' Contact with Sports Media. Journal of Human Movement Science (2021) 2: 1-5. DOI:


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