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An empirical study on the influence mechanism of commodity sales on e-commerce platform

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DOI: 10.23977/ieim.2021.040204 | Downloads: 4 | Views: 54

Author(s)

Yue Bao 1

Affiliation(s)

1 Department of economics and management, East China Normal University, Putuo District, Shanghai

Corresponding Author

Yue Bao

ABSTRACT

On the basis of sorting out the influencing factors of online commodity sales studied by scholars, combined with the Apple pencil sales and related factor values selected by Taobao, the best regression model is obtained through regression test, and the important influencing factors on Apple pencil sales are analyzed by using the numerical value of the regression model. Finally, according to these influencing factors, appropriate suggestions are given.

KEYWORDS

Influence mechanism, Apple pencil, e-commerce, factors

CITE THIS PAPER

Yue Bao. An empirical study on the influence mechanism of commodity sales on e-commerce platform. Industrial Engineering and Innovation Management (2021) 1: 18-25. DOI: http://dx.doi.org/10.23977/ieim.2021.040204.

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