Education, Science, Technology, Innovation and Life
Open Access
Sign In

The practice of CSR development and its performing mechanism——case study of P&G

Download as PDF

DOI: 10.23977/jsoce.2021.030213 | Downloads: 392 | Views: 3016

Author(s)

Jingyan Zhang 1

Affiliation(s)

1 School of Foreign Languages, Beijing Forestry University, Beijing, 100089, China

Corresponding Author

Jingyan Zhang

ABSTRACT

Corporate Social Responsibility (CSR), a key subject in the field of management, has gained increasing attention not only in theoretical level, but also in the aspect of practical application. As one of the largest consumer products companies in the world, Procter & Gamble always adheres to the vision of finding small but meaningful ways to improve lives and keeps devoting itself to being a force for good and growth. Through its CSR report in 2014 and 2019, this case study will concentrate on the development of CSR in P&G. The significant changes of P&G’s CSR witness a big leap that P&G takes to build citizenship into business in different aspects. With the exploration of performing mechanism behind CSR report, this case study can give some inspirations for the business itself and the government to better the construction of CSR, and present more practical significance for the theoretical research of CSR.

KEYWORDS

CSR report of P&G, motivation, influence mechanism

CITE THIS PAPER

Jingyan Zhang. The practice of CSR development and its performing mechanism——case study of P&G. Journal of Sociology and Ethnology (2021) 3: 100-110. DOI: http://dx.doi.org/10.23977/jsoce.2021.030213.

REFERENCES

[1] Neelam Jhawar, Shasta Gupta. Understanding CSR-Its History and the Recent Developments. IOSR Journal of Business and Management (IOSR-JBM).
[2] Procter & Gamble. Retrieved August 19, 2021, from https://www.pg.com.cn/
[3] Zhou Min, Liu Qian. An overview of the origin and development of corporate social responsibility [A]. Economic Management Committee of China Coal Society. Proceedings of the 9th Annual Meeting of China Coal Society Economic Management Forum and 2008 China Coal Society Economic Management Committee [C]. Economic Management Committee of China Coal Society: China Coal Society, 2008: 6.
[4] Oliver Sheldon: The philosophy of Management [M]. Sir Isaac Pitman and Sons Ltd, 1924.
[5] Zhang Jiajing, Yang Jun. A review of corporate social responsibility and competitive advantage [J]. Journal of Corporate Economics, 2020(04): 107-110.
[6] Gottschalk, P. Fraud examiners in white-collar crime investigations. In Research Handbook on Corporate Social Responsibility in Context. Edward Elgar Publishing. 2016.
[7] Joseph E. Corporate social responsibility: delivering the new agenda [J]. New Economy, 2001, 8(2): 121-123.
[8] Wang Heli, Tong Li, Luo Yinyan. Corporate social responsibility: A review and implications for future research [J]. Quarterly Journal of Management.
[9] Masulis, R. W., & Reza, S. W. Agency problems of corporate philanthropy. The Review of Financial Studies, 2014. 28: 592-636.
[10] Petrenko, O. V., Aime, F., Ridge, J., & Hill, A. Corporate social responsibility or CEO narcissism? CSR motivations and organizational performance. Strategic Management Journal, 2016. 37: 262-279.
[11] Tian Hong, Jiang Yufeng. Research on the dynamic mechanism of corporate social responsibility fulfillment [J]. Audit and economic research, 2014, 29(06): 65-74.
[12] Pan Jie, Guan Junwen. A review of corporate social responsibility theory [J]. Modern Business, 2021(08): 166-168.
[13] Wu Dan. Research on the Impact of Corporate Social Responsibility on Corporate Value [D]. East China Jiaotong University, 2015.
[14] Shao Xingdong. The role of corporate social responsibility in the formation of competitive advantage [J]. Hubei Social Sciences, 2009, 34 (12).
[15] Levitt T. The Dangers of Social Responsibility. Harvard Business Review, 1958.
[16] Friedman M. The Social Responsibility of Business Is to Increase Its Profits. New York Times Magazine, 1970.
[17] Zhang Shengqi. Can social responsibility reduce corporate risk? -- Research review based on foreign literature [J]. Finance and Accounting Communication, 2019(26):29-32.
[18] Chang, Y., He, W., & Wang, J. Government initiated corporate social responsibility activities: Evidence from a poverty alleviation campaign in China. Journal of Business Ethics, 2020. 1-25.
[19] George, G., Schillebeeckx, S. J., & Liak, T. L. The management of natural resources: An overview and research agenda. Academy of Management Journal, 2015. 58: 1595-1613.
[20] Lai Yan, Zhang Fan, Liu Jun. Corporate Social responsibility information disclosure: A review and prospect [J]. Friends of Accounting, 2021(15): 60-64.
[21] Zhang Zhengyong, Gi Li. Demographic background characteristics of entrepreneurs and social responsibility information disclosure: empirical evidence from Chinese listed companies' social responsibility reports [J]. China Population, Resources and Environment, 2013 (4): 131-138.
[22] Yang Shanshan. Corporate social responsibility and financial performance: An analysis from the perspective of corporate governance [J]. Chinese Certified Public Accountant, 2020(11): 60-64.
[23] HASHIM H A, RAHMAN M S. A multiple board appointments: are directors effective? [J]. International Journal of Business and Social Science, 2011, 2(17): 136-144.
[24] EBERLE D, BERENS G, LI T. The impact of interactive corporate social responsibility communication on corporate reputation [J]. Journal of Business Ethics, 2013, 118(4): 731-746.
[25] Wang Li, Liu Chuanjun. Research on the relationship between corporate social responsibility performance and corporate value [J]. China Journal of Commerce, 2021(14): 131-133.
[26] Yang Panpan. Corporate social responsibility fulfillment: Theoretical logic, practical significance and promotion path [J]. Finance and Accounting Monthly, 2020(22): 135-143.
[27] Lorsch, J. W., & Zelleke, A. Should the CEO be the chairman? MIT Sloan Management Review, 2005. 46: 71.
[28] Krause, R., Li, W., Ma, X., & Bruton, G. D. The board chair effect across countries: An institutional view. Strategic Management Journal, 2019. 40: 1570 -1592.

All published work is licensed under a Creative Commons Attribution 4.0 International License.

Copyright © 2016 - 2031 Clausius Scientific Press Inc. All Rights Reserved.