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The practice of CSR development and its performing mechanism——case study of P&G

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DOI: 10.23977/jsoce.2021.030213 | Downloads: 1 | Views: 57

Author(s)

Jingyan Zhang 1

Affiliation(s)

1 School of Foreign Languages, Beijing Forestry University, Beijing, 100089, China

Corresponding Author

Jingyan Zhang

ABSTRACT

Corporate Social Responsibility (CSR), a key subject in the field of management, has gained increasing attention not only in theoretical level, but also in the aspect of practical application. As one of the largest consumer products companies in the world, Procter & Gamble always adheres to the vision of finding small but meaningful ways to improve lives and keeps devoting itself to being a force for good and growth. Through its CSR report in 2014 and 2019, this case study will concentrate on the development of CSR in P&G. The significant changes of P&G’s CSR witness a big leap that P&G takes to build citizenship into business in different aspects. With the exploration of performing mechanism behind CSR report, this case study can give some inspirations for the business itself and the government to better the construction of CSR, and present more practical significance for the theoretical research of CSR.

KEYWORDS

CSR report of P&G, motivation, influence mechanism

CITE THIS PAPER

Jingyan Zhang. The practice of CSR development and its performing mechanism——case study of P&G. Journal of Sociology and Ethnology (2021) 3: 100-110. DOI: http://dx.doi.org/10.23977/jsoce.2021.030213.

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