Author(s)

Chen Man ¹, Xiao Yajie ¹, Wang Jilong ¹, Yu Anni ¹, Hu Xiangzhou ¹, Hu Lu ¹

Affiliation(s)

¹ Chengdu University of Information Technology, Chengdu, Sichuan, China

Corresponding Author

Hu Lu

ABSTRACT

Social media discourse is a double-edged sword. It can not only have a positive impact on the company, but it may also cause irreparable losses to the company. Social media is both a social platform and a marketing tool. Taking Huawei Device Co., Ltd. as an example, this article analyzes the positive effects of social media discourse from multiple aspects. At the same time, it takes Hurricane Marketing as an example to show that improper use of social media discourse may have a huge negative impact on enterprises. Therefore, when companies manage social media discourse, they should make full use of its merits and avoid its demerits.

KEYWORDS

Social media, Western multinationals, Enterprise management

CITE THIS PAPER

Chen Man, Xiao Yajie, Wang Jilong, Yu Anni, Hu Xiangzhou, Hu Lu. A Brief Analysis of the Relationship between the Development of Western Multinational Enterprises and the Discourse Management of Social Media. Journal of Sociology and Ethnology (2021) 3: 1-6. DOI: http://dx.doi.org/10.23977/jsoce.2021.030401.

REFERENCES

[1] Jia Wenwen, Jin Bixuan(2019).Research on the international communication strategy of Huawei brand, [J] audio-visual.vol.21, no.1, pp.175- 176.
[2] Liu Yu (2018). Research on “We Media” in the International Communication of Huawei Brand [D].
[3] Wang zi jiao (2021). Ethics of news communication in the new media era, The reporter cradle.vol.19, no.3, pp.36-38.
[4] André Gebel(2001). Social Media in Tourismusmarketing. Springer Gabler, Wiesbaden, vol.39, no.3, pp. 121-124.
[5] Anonymous(2008). PRSA Western District Conference; Everyone is Welcome to 'Discover New Frontiers in Public Relations .Telecommunications Business, vol.37, no.1, pp.49-51.

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