Research on the Opportunities and Challenges of Multinational Enterprises in the Social Media Environment
DOI: 10.23977/jsoce.2021.030405 | Downloads: 25 | Views: 1095
Author(s)
Wang JiLong 1, Hu XiangZhou 1, Yu AnNi 1, Xiao YaJie 1, Chen Man 1, Hu Lu 1
Affiliation(s)
1 Chengdu University of Information Technology, Chengdu, Sichuan, China
Corresponding Author
Hu LuABSTRACT
With the rapid development of the Internet, enterprises pay more and more attention to the role of social media in enterprise development. For enterprises, however, social media is a double-edged sword. While social media brings more opportunities to enterprises, it also exposes them to many risks. This paper will analyze the opportunities and risks brought by social media to enterprises, and put forward suggestions on how to make use of social media and how to avoid the risks brought by social media.
KEYWORDS
Social media, Enterprise, Opportunity, ChallengeCITE THIS PAPER
Wang JiLong, Hu XiangZhou, Yu AnNi, Xiao YaJie, Chen Man, Hu Lu. Research on the Opportunities and Challenges of Multinational Enterprises in the Social Media Environment. Journal of Sociology and Ethnology (2021) 3: 28-32. DOI: http://dx.doi.org/10.23977/jsoce.2021.030405.
REFERENCES
[1] Yongli Han. Research on the status quo and development trend of social media marketing in China[D]. MA thesis, Henan University, 2014.
[2] Xiaoxue Wang. Research on factors influencing business Model Innovation of social media platform Enterprises based on grounded theory[D]. MA thesis, Guangxi University, 2018.
[3] Xin Luo, Yiran Li (2017). Media form change and business model reconstruction in the Internet era [J]. Modern communication (journal of communication university of China), vol.10, no.25, pp.115-119.
[4] YuanWei Lai. Research on Social Media Content Marketing: a Mechanism for Global Brands’ Enhancement of Brand Loyalty[D]. PhD thesis, University of International Business and Economics, 2017.
Downloads: | 17730 |
---|---|
Visits: | 467366 |
Sponsors, Associates, and Links
-
Journal of Language Testing & Assessment
-
Information and Knowledge Management
-
Military and Armament Science
-
Media and Communication Research
-
Journal of Human Movement Science
-
Art and Performance Letters
-
Lecture Notes on History
-
Lecture Notes on Language and Literature
-
Philosophy Journal
-
Science of Law Journal
-
Journal of Political Science Research
-
Advances in Broadcasting