Author(s)

Zhang Jiajia ¹

Affiliation(s)

¹ Qingdao Binhai University, Shandong, Qingdao, 266555, China

Corresponding Author

ABSTRACT

The rapid development of modern Internet technology has had a greater impact on many industries, especially for the service industry is to bring more opportunities and challenges to the service industry. For the hotel industry, facing the generational change of the consumer market, the development of mobile Internet technology has a greater impact on the industry service marketing, and many hotels have to pursue a more perfect marketing strategy according to the needs of consumer groups and changes in behavior. If we simply rely on offline branding to carry out service marketing, it is bound to be overtaken by other competitors. Therefore, in order to help the hotel better accumulate reputation and enhance its influence, we must start from the perspective of improving the hotel business volume and upgrading the user experience, and pay attention to the promotion of the hotel micro marketing strategy. This paper takes this as the background, takes the high star hotel as the research object, combines the present situation of micro marketing of the hotel industry, on the basis of clear micro marketing strategy view, makes the key introduction to the high star hotel micro marketing strategy improvement.

KEYWORDS

CITE THIS PAPER

Zhang Jiajia. Research on Micro Marketing Strategy of High Star Hotels in China. Journal of Sociology and Ethnology (2021) 3: 76-80. DOI: http://dx.doi.org/10.23977/jsoce.2021.030414.

REFERENCES

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