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Discussion on the Marketing Strategy of Sports Events in the New Period

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DOI: 10.23977/jhms.2021.020417 | Downloads: 51 | Views: 1379


Kang Lijun 1,2, Wu Ranfeng 2


1 Hebei Institute of Physical Education, Hebei, 050041, China
2 Kunsan National University, Gunsan City, Jeollabuk-Do, 54150, Korea

Corresponding Author

Kang Lijun


with the continuous increase of major sports events, the requirements involved have been increasing.  It is a difficult problem that we need to face in the new era to ensure that the events can be successfully held and produce higher economic benefits.  It requires us to improve the quality of the marketing work of sports events and provide a solid and powerful guarantee for the successful holding and completion of sports events.  Combined with the relevant knowledge of marketing, the reasonable adjustment of sports event marketing strategy can greatly improve the operation level of sports events in the market, and promote the faster development of sports cause.  This paper discusses the marketing strategies of sports events in the new period as follows.


New period, Sports events, Marketing, Strategy


Kang Lijun, Wu Ranfeng. Discussion on the Marketing Strategy of Sports Events in the New Period. Journal of Human Movement Science (2021) 2: 70-73. DOI:


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