Author(s)

Bingxing Li ¹, Mengqiu Li ¹, Zhonglei Geng ¹

Affiliation(s)

¹ Zhengzhou University of Light Industry, China

Corresponding Author

Mengqiu Li

ABSTRACT

Reverse thinking is a dialectical way of thinking, breaking through the inertia of positive thinking and allowing thinking to develop in the direction of opposites. The profession of industrial design requires designers to have a strong sense of fashion, grasp the current design direction, and understand the aesthetic style of consumers, so they also need to have a keen insight and foresight and active design thinking. In this paper, we explore the application of reverse thinking in industrial design and its significance in industrial design by exploring the concept of reverse thinking, characterization, classification and case study.

KEYWORDS

Reverse thinking, Industrial Design, innovation

CITE THIS PAPER

Bingxing Li, Mengqiu Li, Zhonglei Geng. Research on the application of reverse thinking in industrial design. Journal of Sociology and Ethnology (2021) 3: 1-5. DOI: http://dx.doi.org/10.23977/jsoce.2021.030501.

REFERENCES

[1] Cui Huijuan. Research on the application of reverse thinking in product design [J]. Western Leather, 2020, 42(23): 76-77.
[2] Wu Zehua. Reverse thinking in the use of silk product design to explore [J]. Silk, 1995(11): 40-42.
[3] Jiang Shuai. Research on the application of reverse thinking in the transformation of product design [J]. Technology and Innovation, 2019(07): 158-159.
[4]Wang Xinyan, Fan Dawei. Bouncing back the pipa to do design-The application of reverse thinking in product design [J]. Science and Technology Information, 2010(10): 266.
[5] Liu Xiaoyuan. The study of color reverse thinking in food packaging design [J]. China Packaging Industry, 2014(10): 49.

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