Author(s)

Qun Liu ¹

Affiliation(s)

¹ Xishuangbanna Vocational and Technical College, Yunnan, 666199, China

Corresponding Author

Qun Liu

ABSTRACT

With the development of information technology and network technology, e-commerce has gradually appeared in people's daily lives. The rapid development of e-commerce has put forward new requirements for marketing. Marketing is actually based on computer information. It is a business activity that combines information development and product development. E-commerce is still in the incubation period. Therefore, traditional marketing strategies cannot better assist the development of e-commerce. This article will focus on the e-commerce and marketing issues in business administration.

KEYWORDS

E-commerce, Marketing, The relationship and difference between e-commerce and marketing

CITE THIS PAPER

Qun Liu. E-Commerce and Marketing in Business Administration. Journal of Sociology and Ethnology (2021) 3: 21-23. DOI: http://dx.doi.org/10.23977/jsoce.2021.030504

REFERENCES

[1] Huang Chongzhen, Du Rong(2004). Research on third-party logistics under e-commerce. Information Technology. vol.28, no.11.
[2] Editor-in-Chief Cui Jiehe(2002), “E-Commerce and Logistics”, China Materials Publishing House, first edition in April.
[3] Zhang Xiaoyan(2005). Exploration of China's B2C e-commerce development ideas. Market Modernization. vol.443.
[4] Fu Zhening(2019). Research on the Classification and Development Model of “Taobao Village” . Nanjing University.
[5] Li Qian(2019). Research on the profit model of C2B e-commerce enterprises. Hebei University of Economics and Business.
[6] Ju Haili(2017). Talking about e-commerce and marketing in business administration[J]. China Science and Technology Investment. vol.2, pp:347.
[7] Liu Shuxing(2016). Analysis of e-commerce and marketing in business administration. Daguan.

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