Author(s)

Wang Yong ^1,2

Affiliation(s)

¹ Woosong University, Daejeon Guangyu 34500, South Korea
² School of Business Administration, Tongling University, Tongling 244000, China

Corresponding Author

Wang Yong

ABSTRACT

The consumption preference of consumers for agricultural products with geographical indications is the basis of their purchasing behavior, and the consumer's consumption preference will also have a direct impact on the behavior of producers and operators of agricultural products with geographical indications. From the perspective of consumers, based on the data collected from online random questionnaire survey of Chinese consumers, this paper analyzes the current consumers' cognition, consumption preference and consumption intention of agricultural products with geographical indications. The findings of this study are beneficial to the production and sales of agricultural products with geographical indications. Producers should pay attention to strengthen consumers' cognition of agricultural products with geographical indications, enhance consumers' sense of recognition of the quality of agricultural products with geographical indications, and implement targeted marketing strategies according to consumers' preferences. At the same time, the relevant regulatory departments of the government should create a good external environment for the branding and dissemination of agricultural products with geographical indications.

KEYWORDS

Agricultural products, Geographical indication, Consumer preference, Purchase intention

CITE THIS PAPER

Wang Yong. Consumer Perception, Consumption Preference and Purchase Intention of Geographical Indicated Agricultural Products: a Survey from China. Journal of Sociology and Ethnology (2021) 3: 77-83. DOI: http://dx.doi.org/10.23977/jsoce.2021.030514

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