Author(s)

Zhongtian Fu ¹

Affiliation(s)

¹ Sino-French Institute, Renmin University of China, Suzhou, Jiangsu, China, 215123

Corresponding Author

Zhongtian Fu

ABSTRACT

The development of the economy and of the Internet have promoted the birth of mobile payment. Since the establishment of Alipay, mobile payment has spread rapidly in China. Chinese mobile payment leads the world. Although not the earliest, it is the best developed. At present, China Mobile Payment is represented by Alipay and Tenpay, which not only penetrates into China ’s national life, but also gradually develops overseas. It is not difficult to see that it is inevitable that Chinese mobile payment companies will expand overseas markets. This article will explore the motivation and reasons for expanding overseas markets of Chinese mobile payment companies, in-depth analysis of the resistance that Chinese mobile payment companies may encounter in overseas markets, researching four types of risks of Chinese mobile payment companies in overseas markets, and summarizing countermeasures.

KEYWORDS

Mobile payment, Overseas markets, Resistance risk

CITE THIS PAPER

Zhongtian Fu. Study on Overseas Market Expanding of Chinese Mobile Payment Enterprises. Journal of Sociology and Ethnology (2021) 3: 136-143. DOI: http://dx.doi.org/10.23977/jsoce.2021.030525

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