Author(s)

Haitao Cheng ¹, Ye Chen ¹

Affiliation(s)

¹ Guangzhou Huashang College, Guangzhou, Guangdong, 511300, China

Corresponding Author

Ye Chen

ABSTRACT

As sharing has become an indispensable part of people's lives, from text to sound, to picture sharing, people tend to share more vivid and interesting forms, and short video applications have emerged. It has risen in my country since 2013, and has evolved into a new social fashion at the beginning of 2015 due to the popularity of New Year's Eve videos. With the vigorous development of short video applications, domestic researches on them are also endless, but they are more inclined to its product form, background and the level of user experience it brings to users, rather than making a decision on its business model. Too much discussion. This paper traces the potential of the short video application business model from a rational perspective, and combines the existing successful experience at home and abroad to draw a long-term development path suitable for the promotion of the commercial value of short video applications in my country.

KEYWORDS

Commercial value development, Short video application

CITE THIS PAPER

Haitao Cheng, Ye Chen. Research on the Commercial Value Development of Short Video Application. Journal of Sociology and Ethnology (2021) 3: 160-164. DOI: http://dx.doi.org/10.23977/jsoce.2021.030529

REFERENCES

[1] Zhang Dan. 10 major trends of social media in the future. China Media Technology, vol.78, no.1, p.231-246.
[2] Li Cheng. The "wetness" of social media and the pain of society. Procurator Fengyun. vol.16, no.4, p.1860-1890.
[3] Feng Yan. Social media management in the development of humane cities. Urban Development Research. vol.13, no.1, p.54-68.
[4] Zhai Jing, Zhang Liyao. Composing the "Five Steps" of Social Media Research in 2011. Jin Media, vol.73, no.10, p.88-90.
[5] Zhang Zixuan, Wang Hai, Xu Dan. The Rise and Trend of “Mobile Short Video Social Application”. China Journalist, vol.78, no.1, p.220-222.

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