Author(s)

Yan Yang ¹

Affiliation(s)

¹ Zhejiang Yuexiu University, Shaoxing, Zhejiang, 312000, China

Corresponding Author

Yan Yang

ABSTRACT

Globalization not only means that the interaction of culture, economy and politics is constantly strengthened in the world, but also that the consciousness of the world as a whole is deepened. Under the background of globalization, mass media has cultural attributes. It is a gatekeeper of mass culture. Mass media is an important part of modern industry, so it also has economic attributes. The development of the mass media reflects and affects politics. In the communication and blending of Chinese and Western cultures, Chinese media language constantly absorbs the advanced cultural elements of a strong language (the so-called prestige norm). This paper takes mass media as the research object and analyzes the innovation and mechanism of mass media language based on the analysis of the innovation of foreign languages, so as to enhance the internationalization of the language innovation and development of the Han nationality in the international cultural communication.

KEYWORDS

Language innovation mechanism, Mass media, Foreign language and culture

CITE THIS PAPER

Yan Yang, Research on the Innovation Mechanism of Mass Media Language under the Impact of Foreign Language and Culture. Journal of Sociology and Ethnology (2021) 3: 101-107. DOI: http://dx.doi.org/10.23977/jsoce.2021.030819.

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[15] This paper was supported by a grant from Bidding Project of Research Institute for Foreign Languages and Cultures, Zhejiang Yuexiu University (Research on the Innovation Mechanism of Mass Media Language Under the Impact of Foreign Language and Culture, No. 2018WGYYWH05).

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