Author(s)

Baquzhen Qiang ¹

Affiliation(s)

¹ School of Journalism and Communication, Minzu University of China, Beijing, 100081, China

Corresponding Author

Baquzhen Qiang

ABSTRACT

As a large social group in Chinese society, the silver-haired group has its specificity, and the self-presentation behavior of the silver-haired group is also unique. We extend Goffman's mimetic theory to the self-presentation of the middle-aged group on Tik Tok. Firstly, we explore the motives and reasons for the self-presentation of the silver-haired group. Secondly, we analyze how the silver-haired group performs self-presentation in the online short video platform and the influence of the viewers on it. Finally, the gap between the "front stage" and the "backstage" is understood through the observation of their real life.

KEYWORDS

Silver-haired group, Tik Tok, self-presentation

CITE THIS PAPER

Baquzhen Qiang, Self-representation on short videos: the example of "silver-haired people" on Tik Tok. Journal of Sociology and Ethnology (2021) 3: 143-146. DOI: http://dx.doi.org/10.23977/jsoce.2021.030826.

REFERENCES

[1] Dai Hua. Self-presentation in the circle of friends: real and one-sided "role-playing": the example of 15 young people's interviews [J]. Southeast Communication, 2017 (7).
[2] Joshua Merovitz. Disappearing territories: the impact of electronic media on society [M]. Beijing: Tsinghua University Press, 2002. 
[3] Li Qifeng, Wu Guangli. Interpretation of the dramaturgical ideas in Goffman's "Self-Presentation in Daily Life" [J]. Journal of Chongqing Institute of Science and Technology, 2008 (10).
[4] Ding Wei. New media empowerment: A practical social research [J]. International Journalism, 2009 (10).
[5] Rui Bifeng. Interpersonal Communication: The Art of Performance - Irving Goffman's Communication Ideas [J]. Journal of Anhui University (Philosophy and Social Science Edition), 2004 (4).

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