Author(s)

Chengjun Zhang ¹

Affiliation(s)

¹ Shanghai Shangde Experimental School, Shanghai, China

Corresponding Author

Chengjun Zhang

ABSTRACT

Some uncontrollable events may occur and become a global concern for customers, businesses, and public policymakers, thus leading to spontaneous or government-mandated nearly years-long bans on everyday events such as dinners, shopping and sporting events. During this period, there were significantly fewer opportunities to eat out, and China's restaurant industry was severely hit, including both chains and individual businesses. However, online grocery stores and online food shopping is one type of service that has undergone rapid growth. In this paper, we analyze the reasons, phenomena, and potential outcomes of consumers switching from offline to online shopping. Courier services are growing rapidly while avoiding direct contact with customers and giving them the goods they desire. An extensive amount of capital is pouring in, and Internet giants such as Alibaba, Jingdong, and Suning have established online grocery shopping platforms, launching sub-brands such as Hema Fresh, 7Fresh and Su Shengxian. Stable supply chains, strong capital reserves, and using offers to attract customers are all feats that only big companies are capable of accomplishing. When it comes to 2021, online supermarkets have become a major phenomenon.

KEYWORDS

Facilitating delivery services, Internet giants, Online grocery stores, Supply chains, Changes in shopping

CITE THIS PAPER

Chengjun Zhang, Online Food Shopping: Gradually Becoming a Mainstream Shopping Mode during Uncontrollable Terrible Events. Journal of Sociology and Ethnology (2022) Vol. 4: 31-34. DOI: http://dx.doi.org/10.23977/jsoce.2022.040107.

REFERENCES

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