Author(s)

Qu Shujuan ¹

Affiliation(s)

¹ Zibo Vocational Institute, Department of Art and Design, Zibo, Shandong, 255314, China

Corresponding Author

Qu Shujuan

ABSTRACT

Interactive advertising plays a very important role in the development of new media. This article takes interactive advertising in various fields as examples to analyze the difference between advertising types and design art. In order to integrate the differences in different fields, a strategy for creating interactive advertisements was developed. In the development of interactive advertising, viewers no longer only receive advertising content, but can participate in interaction after receiving the information, so that their experience is more comfortable.

KEYWORDS

New media, Interactive advertising, Application

CITE THIS PAPER

Qu Shujuan, Creative Application of Interactive Advertising in New Media Environment. Journal of Sociology and Ethnology (2022) Vol. 4: 66-69. DOI: http://dx.doi.org/10.23977/jsoce.2022.040114.

REFERENCES

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[3] Wang Li (2019). Interactive advertising creative strategy and application based on the background of new media. Communication Research, vol.3, no.23, pp:192-192.
[4] Li Ying (2020). Analysis of interactive advertising creativity based on the new media situation[J]. Tomorrow's Fashion, no.10, pp:149-150.
[5] Chen Hangping (2019). Research on the Creative Interaction of New Media Interactive Advertising. Art Technology, vol.32, no.7, pp:207-208.
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[7] Zhang Yang (2020). The communication strategy of interactive advertising in the new media environment. Modern Marketing (Information Edition), no.3, pp:87-87.

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