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What Next for Digital Millennial?

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DOI: 10.23977/jsoce.2022.040210 | Downloads: 2 | Views: 164


Yuejuan Wen 1


1 University of Aberdeen, Scotland, UK

Corresponding Author

Yuejuan Wen


The article discussed the consumer characteristics and marketing strategies for millennial through comparing the gap between social sources and literature review.The study focuses on marketing strategy from product, price and promotion orientation in terms of millennial group.


Millennial, Digital market, Sharing economy, Customer behaviors, Marketing strategy


Yuejuan Wen, What Next for Digital Millennial?. Journal of Sociology and Ethnology (2022) Vol. 4: 42-45. DOI:


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