What Next for Digital Millennial?
DOI: 10.23977/jsoce.2022.040210 | Downloads: 4 | Views: 768
Author(s)
Yuejuan Wen 1
Affiliation(s)
1 University of Aberdeen, Scotland, UK
Corresponding Author
Yuejuan WenABSTRACT
The article discussed the consumer characteristics and marketing strategies for millennial through comparing the gap between social sources and literature review.The study focuses on marketing strategy from product, price and promotion orientation in terms of millennial group.
KEYWORDS
Millennial, Digital market, Sharing economy, Customer behaviors, Marketing strategyCITE THIS PAPER
Yuejuan Wen, What Next for Digital Millennial?. Journal of Sociology and Ethnology (2022) Vol. 4: 42-45. DOI: http://dx.doi.org/10.23977/jsoce.2022.040210.
REFERENCES
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