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Current Research Results and Future Direction of Tea Beverage Market in Taiwan

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DOI: 10.23977/artpl.2022.030209 | Downloads: 50 | Views: 1180

Author(s)

Wei Tang 1, Huawei Ma 2, Yixue Li 3

Affiliation(s)

1 Zhaoqing University, GuangdongZhaoqing, 526061, China
2 Beijing Institute of Technology, Zhuhai, 519088, China
3 Agricultural Bank of China Chaozhou Branch, Chaozhou, Guangdong, 521000, China

Corresponding Author

Wei Tang

ABSTRACT

Based on the articles and quotations of Taiwan tea beverage market research collected by The Airiti-Library before May 30, 2018, this paper sorts out and analyzes the research results of tea beverage related concepts, adolescent tea beverage consumption characteristics and tea beverage marketing. It is found that the research on Taiwan tea beverage market is not rich in research fields, systematic research is insufficient and the research subject is relatively single. The future research on Taiwan tea beverage market can be improved from the above three aspects.

KEYWORDS

Tea Beverage, Consumer behaviors, Marketing, Achievements, Research Direction

CITE THIS PAPER

Wei Tang, Huawei Ma, Yixue Li, Current Research Results and Future Direction of Tea Beverage Market in Taiwan. Art and Performance Letters (2022) Vol. 3: 44-50. DOI: http://dx.doi.org/10.23977/artpl.2022.030209.

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