Author(s)

Yiming Liu ¹, Nihao Jiang ², Chen Cao ², Xiaoling Lu ¹, Rongjing Gao ¹, Shaohong Li ¹

Affiliation(s)

¹ School of Management and Economics, Chuxiong Normal University, Chuxiong, Yunnan, 675000, China
² School of Resources, Environment and Chemistry, Chuxiong Normal University. Chuxiong, Yunnan, 675000, China

Corresponding Author

Chen Cao

ABSTRACT

"Internet + ecology" is an important technical condition that can help spread and publicize the excellent traditional culture of the Yi nationality, and it is a new opportunity that we have ushered in in the long-term protection and dissemination of the Yi nationality culture. The form of animation will not only enhance the Yi people's understanding of the Internet, but also improve the integrated development guarantee system of the characteristic economy of the Yi region and the "Internet + ecology". The project is based on field visits to investigate the operation mode of mainstream animation companies and the development history of Yi nationality animation. Through the promotion of "Internet + Ecology" animation, the project will further show the festival customs, daily life and clothing characteristics of the Yi nationality to the public. Provide a platform for the development of the Yi nationality through actions, let the public understand the Yi nationality, promote the Yi nationality culture to the public, accelerate the application of the Yi nationality in "Internet + ecology", and promote the economic development of the Yi nationality.

KEYWORDS

Yi culture, "Internet + ecology", regional economy, animation industry, economic development

CITE THIS PAPER

Yiming Liu, Nihao Jiang, Chen Cao, Xiaoling Lu, Rongjing Gao, Shaohong Li, Yongren County, Chuxiong City Under the Background of "Internet + Ecology" Feasibility Study on Yi Nationality Animation Driving Local Development. Journal of Sociology and Ethnology (2022) Vol. 4: 36-44. DOI: http://dx.doi.org/10.23977/jsoce.2022.040305.

REFERENCES

[1] Yan Qinqin, Cao Shitu, Kan Ruliang. On the Changes of Intangible Cultural Heritage and the Countermeasures for Protection and Inheritance. Journal of Hubei University for Nationalities (Philosophy and Social Sciences Edition), 2007(4).
[2] Wang Jiayao. Discussion on the new teaching mode of art colleges and universities under the background of "Internet +" targeted poverty alleviation plan. Art Appreciation, 2018(20):2.
[3] Hao Tianshi. Valuable exploration of promoting and developing national art under the background of new media——Thinking about the combination of traditional art and animation art. Qilu Yiyuan: Journal of Shandong Art Institute, 2010(1):6.

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