Author(s)

Sizhuo Li ¹

Affiliation(s)

¹ School of Economics and Commerce, Guangdong University of Technology, Guangdong 510520, China

Corresponding Author

Sizhuo Li

ABSTRACT

"The fourteenth Five-year plan" proposed a new goal that promote the sports industry to become a pillar of China's national economy. Therefore, reasonably evaluate the development current situation of China's sports industry is of great significance to build the future development path of sports industry. As a result, this paper adopts the optimal weighting method to construct the evaluation index system of sports industry development level. Based on the empirical results and the new situation of sports industry, the following suggestions are put forward: In order to promote the high-quality development of China's sports industry, it is necessary to optimize the sports industry structure, improve the sports market mechanism, and promote sports consumption.

KEYWORDS

sports industry, level of aggregation, analytic hierarchy process, entropy method, optimal weighting method

CITE THIS PAPER

Sizhuo Li, Evaluation of sports Industry development Status -- Based on optimal weighting method model. Journal of Sociology and Ethnology (2022) Vol. 4: 45-53. DOI: http://dx.doi.org/10.23977/jsoce.2022.040510.

REFERENCES

[1] The National Bureau of Statistics, State general administration of sports. 2019 national sports industry added value of total scale and data announcement [EB/OL]. [2020-12-31]. http://www.stats.gov.cn/tjsj/zxfb/202012/t20201231_1811943.html
[2] State general administration of sports. The inform of "The 14th Five-year Plan for Sports Development" announced by sports administration [EB/OL]. [2021-10-25]. https://www.sport.gov.cn/zfs/n4977/c23655706/content.html.
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[4] Huang Haiyan. Strategic Thinking on Promoting Sports Industry to Become a Pillar Industry of the National Economy [J]. Sports science, 2020, 40(12):3-16.
[5] LYU Dong. China's Sports Industry Development: Opportunities, Challenges and Transformation strategies—Based on the view of SWOT [J]. Journal of Shanxi University of Finance and Economics, 201, 43(12):127-132.
[6] Wang Xueli, Fu Qun, Zheng Chengwen. On Realistic Challenges and Path Exploration of High-Quality Development of China's Sports Industry [J]. Journal of Beijing Sport University, 2020, 43(01):1-15.

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