Author(s)

Xincheng Zhao ¹, Guanqing Wu ², Zhirong Zhao ²

Affiliation(s)

¹ School of Economics and Management, Guangzhou City Construction College, Guangzhou, 510900, China
² School of Management, Guangzhou Huashang College, Guangzhou, 511300, China

Corresponding Author

Xincheng Zhao

ABSTRACT

The pursuit of happiness is the ultimate goal of economic development and people's lives. Chinese government points out that "promoting people's well-being is the fundamental purpose of development". As a large country with a population of 550 million (2021) rural resident farmers, enhancing farmers' happiness has become the destination of national policies. This paper finds that farmers' happiness is generally in the middle to upper level by analyzing survey data of farmers in Guangdong Province. The percentage of farmers with high level of happiness is low, and among many factors affecting farmers' happiness, income becomes a key factor. The influence of farmers' consumption structure on happiness is heterogeneous, with the highest positive influence coefficient of cultural, leisure and entertainment consumption on farmers' happiness. Farmers' physical and mental health has a positive influence on happiness. Low quality of marital status is not conducive to farmers' happiness. Farmers' participation in online social activities is conducive to the expansion of happiness content and diversification of experience. Farmers' participation in social security programs contributes to happiness. However, there is no inevitable relationship between farmers' educational background and happiness. Based on the above findings, the group gives several policy recommendations. 

KEYWORDS

Public service, Farmers' well-being, Influencing factors

CITE THIS PAPER

Xincheng Zhao, Guanqing Wu, Zhirong Zhao, Analysis of the Influencing Factors of Residents' Well-Being from the Perspective of Public Service: Based on Farmer Household Data in Guangdong Province. Journal of Sociology and Ethnology (2022) Vol. 4: 57-70. DOI: http://dx.doi.org/10.23977/jsoce.2022.040610.

REFERENCES

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[3] Yang Jing, Sun Fei, Shen Yun. Will income inequality deprive farmers of their happiness? An analysis based on the adjustment effect of social capital. Journal of Shanxi University of Finance and Economics, 7, 2019.
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[5] Xue Chang. The influence of farmland right confirmation policy on farmers’ subjective well-being: an empirical analysis based on CLDS data. Research World, 9, 2019.
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[7] Ni Zhiliang, Jia Zhanbiao, Xie Xiaoyu. Relative deprivation, non-agricultural employment and farmers' happiness. Journal of Shanxi University of Finance and Economics, 12, 2016.
[8] Li Zhiping, Zhou Yanqin. Research on the transmission mechanism of rural financial deepening on farmers' well-being. Economic Review, 3, 2016.

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